Director of Brand Design

TimelyCare

. Build and continuously evolve TimelyCare’s visual identity and scalable design system .

Posted 9/18/2026full-timeUnited StatesLead💰 $140,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in brand design and creative direction, with a strong focus on developing scalable design systems and integrated campaigns. Proficient in utilizing contemporary design tools and AI-enabled workflows to enhance creative processes and deliver compelling brand experiences.

Highest-signal resume keywords

Brand DesignCreative DirectionVisual Identity DevelopmentIntegrated Campaign ManagementAI-Enabled Creative Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

TypographyCompositionInformation DesignVisual HierarchyPhotographyDigital DesignMotion DesignPrint DesignExperiential DesignCampaign Concept Development

Soft Skills

Conceptual ThinkingPresentation SkillsStorytellingCollaborationStrategic Judgment

Tools & Technologies

CanvaContemporary Design ToolsAI-Enabled Systems

Industry Keywords

Higher EducationK–12 EducationBrand StrategyCreative LeadershipMulti-Channel Execution

About the role

Key responsibilities & impact

Build and continuously evolve TimelyCare’s visual identity and scalable design system
Translate brand strategy and audience insight into visual language across typography, color, photography, illustration, composition, information design, motion, and other brand expressions
Create a flexible brand system for higher education and K–12 decision-makers, students, and families
Establish principles, components, standards, templates, libraries, and governance for consistent multi-channel execution
Evaluate and improve existing creative while maintaining craft, accessibility, relevance, and distinctiveness
Originate creative ideas, lead brainstorms, and develop integrated campaign concepts
Develop brand experiences and activations that increase awareness, engagement, and utilization
Present creative concepts and strategic rationales to Marketing and company leadership
Provide hands-on creative direction from concept through final production
Design directly when projects or problems require it
Direct designers, agencies, photographers, illustrators, animators, production partners, and other specialists
Evaluate messaging, hierarchy, content density, copy, and design holistically
Oversee multimedia creative development across photography, video, animation, motion, print, digital, and physical experiences
Build AI-enabled creative workflows and automate repeatable production through Canva and emerging technologies
Develop standards, training, tools, and guidance for responsible AI-assisted creative development
Build and organize a reusable creative asset library
Determine the appropriate mix of direct creation, internal systems, AI-enabled systems, freelancers, and agencies
Partner with Product Design leadership to connect external brand and product experience
Build a flexible network of freelancers, agencies, production partners, and specialized resources
Shape the future structure and capabilities of the internal design function
Establish lightweight creative workflows, capacity planning, production timelines, and prioritization processes
Forecast creative and production resource needs and recommend external investment
Partner across Brand, Content Marketing, Strategic Communications, Revenue Marketing, Product Marketing, Digital, Customer Marketing, Product, and other teams
Support major company initiatives, launches, events, and strategic moments with senior creative leadership

Requirements

What you’ll need

8+ years of progressive experience in brand design, design direction, creative direction, or related disciplines
Exceptional portfolio demonstrating personal design craft and creative leadership
Experience building or significantly evolving a distinctive visual identity and scalable design system
Portfolio evidence of integrated campaigns originated and led from concept through multi-channel execution
Strong conceptual thinking and ability to turn business objectives, audience insights, and brand strategy into original creative ideas and experiences
Deep expertise in typography, composition, photography, visual hierarchy, and information design
Experience designing across digital, web, social, paid media, print, experiential, video, and motion
Ability to adapt a core brand system across audiences, channels, and objectives
Strong presentation and storytelling skills, including presenting recommendations to senior leaders
Experience directing agencies, freelancers, production partners, and multidisciplinary creative contributors
Experience partnering with product and UX design teams
Strong editorial judgment and understanding of the relationship between copy, hierarchy, content, experience, and design
Fluency with contemporary design tools
Demonstrated experience using AI-enabled creative workflows
Sound judgment about appropriate use of AI and the importance of human creative review and craft
Ability and willingness to operate as a senior individual contributor and creative leader, whether or not the role has direct reports
Strong strategic judgment, intellectual curiosity, collaboration skills, and openness to ideas across disciplines

Benefits

Comp & perks

Paid company holidays
No work on your birthday
Flexible PTO
Volunteer Time Off (VTO)
Variable bonus eligibility on a quarterly basis
Company-sponsored health insurance (Medical, Dental, Vision)
Pet insurance
Company-paid group life insurance
Company-paid short-term disability
Concierge benefit support services
401(k) with employer match
Free access to TimelyCare virtual medical and mental health support
Mission-driven purpose with a supportive team culture