TimelyCare

Events

• Own the end-to-end event portfolio, experience, and execution model across Higher Education and K-12 markets
• Build and maintain the annual event plan and calendar based on buyer and influencer research
• Identify and secure speaking opportunities with institutional decision-makers
• Design, build, and scale the event function and operating model
• Lead pre-event planning, onsite experience, and post-event follow-through
• Manage goals, audience/account targeting, logistics, promotion, booth/environment design, staffing, programming, reporting, lead handoff, and nurture
• Partner with speakers and content developers on sessions, booth content, collateral, messaging, and product positioning
• Partner with Sales and Customer Success on staffing, preparation, enablement, and account-based event outreach
• Redesign event workflows around AI, content production, attendee/account targeting, and post-event reporting
• Manage a Coordinator and an outsourced operations/logistics agency
• Manage vendors including venues, production, booth/signage, swag/premiums, registration, and lead-capture platforms
• Negotiate vendor scope and maintain budget and timeline accountability
• Own and manage the events budget and investment prioritization
• Collaborate with Brand, Product Marketing, and Marketing Operations
• Oversee lead capture, routing, attribution, and reporting infrastructure
• Report event performance and ROI to marketing and sales leadership
• Drive continuous improvement by determining what to scale, fix, or cut

Senior Event Marketing Manager

Business Development Rep

• Drive top-of-funnel growth by engaging K-12 decision makers
• Set and ensure completion of high-quality discovery meetings
• Progress meetings to qualified opportunities
• Implement and continuously refine best-in-class K-12 prospect engagement and meeting-conversion practices
• Collaborate with Sales, Marketing, and Leadership to create, experiment with, and scale repeatable playbooks
• Plan and prioritize the territory, tailoring outreach to K-12 segments and buyer personas
• Meet or exceed activity and pipeline-generation targets
• Partner with Account Executives to align on target districts, streamline lead qualification, and drive an efficient pipeline
• Perform additional tasks and projects supporting team objectives and company goals

Business Development Representative

Brand Designer

• Build and continuously evolve TimelyCare’s visual identity and scalable design system
• Translate brand strategy and audience insight into visual language across typography, color, photography, illustration, composition, information design, motion, and other brand expressions
• Create a flexible brand system for higher education and K–12 decision-makers, students, and families
• Establish principles, components, standards, templates, libraries, and governance for consistent multi-channel execution
• Evaluate and improve existing creative while maintaining craft, accessibility, relevance, and distinctiveness
• Originate creative ideas, lead brainstorms, and develop integrated campaign concepts
• Develop brand experiences and activations that increase awareness, engagement, and utilization
• Present creative concepts and strategic rationales to Marketing and company leadership
• Provide hands-on creative direction from concept through final production
• Design directly when projects or problems require it
• Direct designers, agencies, photographers, illustrators, animators, production partners, and other specialists
• Evaluate messaging, hierarchy, content density, copy, and design holistically
• Oversee multimedia creative development across photography, video, animation, motion, print, digital, and physical experiences
• Build AI-enabled creative workflows and automate repeatable production through Canva and emerging technologies
• Develop standards, training, tools, and guidance for responsible AI-assisted creative development
• Build and organize a reusable creative asset library
• Determine the appropriate mix of direct creation, internal systems, AI-enabled systems, freelancers, and agencies
• Partner with Product Design leadership to connect external brand and product experience
• Build a flexible network of freelancers, agencies, production partners, and specialized resources
• Shape the future structure and capabilities of the internal design function
• Establish lightweight creative workflows, capacity planning, production timelines, and prioritization processes
• Forecast creative and production resource needs and recommend external investment
• Partner across Brand, Content Marketing, Strategic Communications, Revenue Marketing, Product Marketing, Digital, Customer Marketing, Product, and other teams
• Support major company initiatives, launches, events, and strategic moments with senior creative leadership

Senior Event Marketing Manager

Business Development Representative

Director of Brand Design