Senior Event Marketing Manager

TimelyCare

. Own the end-to-end event portfolio, experience, and execution model across Higher Education and K-12 markets .

Posted 10/2/2026full-timeRemote • United StatesSenior💰 $130,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing end-to-end event portfolios, including planning, execution, and performance reporting across Higher Education and K-12 markets. Proficient in leveraging AI tools for marketing workflows and possesses strong project management and vendor negotiation skills.

Highest-signal resume keywords

B2B Event Marketing ExperienceEvent Program DevelopmentVendor ManagementAI Tools FluencyPeople Management Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event Lifecycle ManagementBudget ManagementAudience TargetingEvent Technology KnowledgeContent DevelopmentLogistics CoordinationPerformance ReportingGrowth Marketing MindsetProject ManagementTime Management

Soft Skills

Collaborative CommunicationCreative Problem SolvingAdaptability

Tools & Technologies

SalesforceHubSpot6senseZuantGoldcastMarketing Automation Platforms

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business

Industry Keywords

Higher EducationK-12B2B MarketingEvent MarketingHealthcare Experience

About the role

Key responsibilities & impact

Own the end-to-end event portfolio, experience, and execution model across Higher Education and K-12 markets
Build and maintain the annual event plan and calendar based on buyer and influencer research
Identify and secure speaking opportunities with institutional decision-makers
Design, build, and scale the event function and operating model
Lead pre-event planning, onsite experience, and post-event follow-through
Manage goals, audience/account targeting, logistics, promotion, booth/environment design, staffing, programming, reporting, lead handoff, and nurture
Partner with speakers and content developers on sessions, booth content, collateral, messaging, and product positioning
Partner with Sales and Customer Success on staffing, preparation, enablement, and account-based event outreach
Redesign event workflows around AI, content production, attendee/account targeting, and post-event reporting
Manage a Coordinator and an outsourced operations/logistics agency
Manage vendors including venues, production, booth/signage, swag/premiums, registration, and lead-capture platforms
Negotiate vendor scope and maintain budget and timeline accountability
Own and manage the events budget and investment prioritization
Collaborate with Brand, Product Marketing, and Marketing Operations
Oversee lead capture, routing, attribution, and reporting infrastructure
Report event performance and ROI to marketing and sales leadership
Drive continuous improvement by determining what to scale, fix, or cut

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or a related field
7+ years of B2B event marketing experience
Experience building or significantly scaling an event program from the ground up
Higher education, K-12, or healthcare experience strongly preferred
Track record owning the full event lifecycle across owned and third-party events
Experience managing an agency or outsourced operations partner
Experience managing multiple vendor relationships simultaneously
People management experience or demonstrated readiness to manage and develop a direct report
Fluency with AI tools applied to marketing/event workflows, including content generation, research, targeting, and reporting
Growth marketing mindset with ability to test, measure, and iterate
Working knowledge of Salesforce and marketing automation/ABM platforms such as HubSpot and 6sense
Working knowledge of event technology such as Zuant and Goldcast or similar
Strategic and hands-on operational ability with strong creative, execution, project management, and time management skills
Collaborative communication skills and comfort with ambiguity in a fast-moving, growth-stage environment

Benefits

Comp & perks

Paid Company Holidays
No work on your birthday
Flexible PTO
Volunteer Time Off (VTO)
Variable bonus eligibility on a quarterly basis
Company-sponsored Health Insurance (Medical, Dental, Vision)
Pet Insurance
Company-paid group Life Insurance
Company-paid Short Term Disability
Concierge benefit support services
401(k) with employer match
Free access to TimelyCare virtual medical and mental health support
Mission-Driven Purpose with a Supportive Team Culture