Account Based Marketing Manager

Tines

. Build and execute tailored 1:1 and 1:few ABM programs through paid media, email, landing pages, direct mail, and sales outreach .

Posted 10/16/2026full-timeRemote • Massachusetts • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Account-Based Marketing (ABM) strategies, including the ability to build and execute tailored campaigns across various channels. Proficient in collaborating with sales teams and utilizing data to drive engagement and measure marketing effectiveness.

Highest-signal resume keywords

Account-Based Marketing (ABM)B2B Technology MarketingCampaign ManagementCRM and Marketing AutomationData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionPipeline GenerationAccount-Based Plans DevelopmentEngagement Data InterpretationMessaging Adaptation

Soft Skills

Clear CommunicationProject ManagementCreativityAttention to DetailAdaptability

Tools & Technologies

CRM PlatformsMarketing Automation ToolsABM PlatformsIntent Platforms

Industry Keywords

Enterprise Buying CyclesStakeholder EngagementSales CollaborationTargeted EventsMarketing Campaigns

About the role

Key responsibilities & impact

Build and execute tailored 1:1 and 1:few ABM programs through paid media, email, landing pages, direct mail, and sales outreach
Develop repeatable approaches that extend successful programs to broader account segments
Partner with account executives and sales development teams on target accounts, buying groups, shared goals, and follow-up
Use account research, engagement data, and intent signals to identify priorities and coordinate marketing with account plans
Partner with product marketing, content, and creative teams to create messaging and assets
Work with field and partner marketing to develop executive briefings, roundtables, and targeted events
Manage regional campaign budgets, timelines, and cross-functional deliverables
Work with revenue operations to activate account segments, coordinate campaigns, and maintain reliable tracking
Establish reporting on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact
Share results and recommendations, test new approaches, and document reusable ABM playbooks

Requirements

What you’ll need

Five or more years in B2B technology marketing, including at least two years building and executing ABM programs
Experience generating quality pipeline, accelerating opportunities, or supporting customer growth through ABM programs
Understanding of enterprise buying cycles and how to engage multiple stakeholders within an account
Experience working closely with sales teams to turn account priorities into coordinated marketing activity
Ability to develop account-based plans and execute hands-on campaigns
Ability to adapt messaging and channel choices to different industries, personas, and buying-process stages
Ability to interpret account and campaign data and distinguish engagement from meaningful business outcomes
Ability to communicate results and measurement limitations clearly
Experience using CRM, marketing automation, and ABM or intent platforms
Clear communication, strong project management, creativity, attention to detail, and willingness to test, learn, and adapt