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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for technical B2B software, with a strong focus on positioning, messaging, and go-to-market strategies. Capable of translating complex AI concepts into clear narratives that resonate with diverse audiences while fostering cross-functional collaboration.
Highest-signal resume keywords
Product Marketing ExperienceTechnical B2B Software MarketingPositioning And Messaging SkillsAI Business Problem SolvingCross-Functional Relationship Building
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product LaunchingMarket ResearchCompetitive IntelligenceUse Case IdentificationGo-To-Market Strategy DevelopmentContent CreationAnalytical JudgmentCustomer Insight AnalysisObjection HandlingTraining Development
Soft Skills
Outstanding Written CommunicationOutstanding Verbal CommunicationCuriosity About Market TrendsAbility To Simplify Complex ConceptsOwnership And Prioritization
Tools & Technologies
WebinarsBlogsProduct CollateralSales Enablement ToolsContent Strategy Tools
Industry Keywords
AI LandscapeB2B SoftwareEnterprise Software EvaluationCustomer-Centric NarrativeCross-Functional Collaboration
About the role
Key responsibilities & impact- Develop a customer-centric narrative for Tines’ platform capabilities
- Work closely with product, engineering, commercial, and marketing teams to turn technical capabilities into clear positioning, compelling content, and effective product launches
- Help reach IT customers and decision-makers across other lines of business
- Connect a consistent platform story to the problems different business teams need to solve
- Serve as a leading voice on where Tines fits in the evolving AI landscape
- Conduct customer interviews and win/loss research
- Follow AI developments and contribute to analyst engagement
- Turn market research into positioning and go-to-market recommendations
- Understand emerging competitors and established alternatives
- Create differentiation, battlecards, objection-handling resources, and training
- Create positioning and messaging for what customers can build, run, and monitor with Tines
- Lead product marketing for new platform capabilities from audience and use-case identification through launch messaging, content, enablement, and measurement
- Partner with Sales Enablement and customer-facing teams to equip them to address customer and evaluator questions
- Create blogs, decks, webinars, guides, and product collateral
- Collaborate with Content Strategy, engineering, solution engineering, customer success, and support to ensure accurate and useful content
Requirements
What you’ll need- 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting, including at least three years of direct product marketing experience
- Experience marketing a technical B2B software product in a fast-moving environment
- Understanding of how enterprise teams evaluate and buy software, particularly within IT
- Strong positioning and messaging skills
- Outstanding written and verbal communication
- Ability to simplify complex concepts without losing accuracy and adapt a narrative for different audiences
- Practical experience using AI to solve business problems
- Curiosity about the market and ability to discuss AI's strengths and limitations
- Experience launching products or capabilities and bringing them to new audiences
- Experience identifying use cases, understanding personas, and developing go-to-market programs
- Strong research and analytical judgment
- Ability to turn customer insight and competitive intelligence into a clear point of view
- Ability to balance strategic, creative, and tactical work
- Ability to take ownership, prioritize effectively, and create content and enablement independently
- Proven ability to build strong cross-functional relationships across distributed teams
- Ability to earn support for recommendations, defend them thoughtfully, and change approach when evidence calls for it
Benefits
Comp & perks- Equity
- Equal employment opportunities