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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing commerce media campaigns across platforms like Walmart and Target, leveraging data analytics to drive performance and client success. Strong ability to foster client relationships and identify growth opportunities through strategic insights and innovative solutions.
Highest-signal resume keywords
Commerce Media Campaign ManagementData Analysis and Performance TrackingClient Relationship ManagementCommerce Media Platform FamiliarityBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationPerformance Metrics AnalysisData InterpretationTrend AnalysisBudget Management
Soft Skills
Client CommunicationTime ManagementStrategic Thinking
Tools & Technologies
SkaiHelium10PacvueAnalytic IndexCommerce Media Platforms
Certifications & Qualifications
Annual Certifications for Commerce Media Platforms
Industry Keywords
Commerce MediaClient KPIsBrand AwarenessSales VolumePerformance Metrics
About the role
Key responsibilities & impact- Build, drive, and optimize Walmart, Target, and Instacart marketing campaigns across commerce media channels
- Manage campaigns to meet and exceed client goals using conversion rates, ROI, and other performance metrics
- Foster client relationships through weekly phone, email, and in-person interactions as needed
- Integrate Tinuiti’s product and technology suite into campaign activations
- Educate clients on commerce media platform updates and benefits
- Analyze campaign data to identify actionable insights and optimization opportunities
- Communicate holistic strategies behind client KPIs using trends and cross-channel data
- Assess and diagnose opportunities for improvement to achieve growth, retention, and profitability targets
- Identify new marketing opportunities and repurpose existing strategies to improve brand awareness and sales volume
- Demonstrate thought leadership in the commerce media landscape
- Prioritize and manage work across clients, partner relationships, and internal initiatives
- Experiment with new strategies and tools and implement innovative solutions
Requirements
What you’ll need- 2–3 years of experience in commerce media roles
- Proven track record of executing successful campaigns with monthly budgets of $70k+
- Familiarity with commerce media platforms such as Amazon, Walmart, and Criteo preferred
- Familiarity with Skai, Helium10, Pacvue, and Analytic Index preferred
- Maintain annual certifications for relevant commerce media platforms
- Comprehensive knowledge of relevant commerce media platforms
- Ability to analyze campaign data and use analytics tools to track performance
- Ability to interpret trends and leverage cross-channel data and insights
- Ability to prioritize and manage time across clients, partner relationships, and internal initiatives
Benefits
Comp & perks- Unlimited paid time off
- 20 paid holidays
- Fully remote environment
- Flexible time off
- Medical, dental, vision, life and disability insurance
- Flex Spending Accounts
- Retirement plan with match up to 4% of contributions at 100%
- Fringe
- Forma
- Unlimited telemedicine and teletherapy at no cost
- Thankful giving
- Equity
- Birthing parents receive 16 weeks of leave with 100% pay
- Partners receive 12 weeks of parental leave
- On-demand learning
- Mentorship program
- Leadership and management development programs and resources
- Monthly variable revenue payment opportunity through RevShare incentive pay program
- Discretionary annual performance bonus
