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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in commerce media and marketplace dynamics, with a strong focus on driving growth strategies and measurable client outcomes. Proven ability to lead teams, manage client relationships, and implement data-driven decision-making processes.
Highest-signal resume keywords
Commerce Media ExpertiseE-Commerce Strategy DevelopmentTeam Leadership and Talent DevelopmentClient Relationship ManagementData Interpretation and Measurement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Commerce StrategyPerformance AnalysisGrowth Strategy DevelopmentQuality ControlTesting Fundamentals
Soft Skills
Executive-Ready StorytellingCross-Functional CollaborationClient PresenceAccountabilityCoaching and Performance Management
Tools & Technologies
AmazonWalmartCriteoCommerce PlatformsAnalytics Tools
Industry Keywords
E-CommerceRetail MediaMarketplace DynamicsClient PartnershipsContinuous Improvement
About the role
Key responsibilities & impact- Oversee strategy and execution across commerce media and marketplace/retail dynamics
- Ensure consistently excellent delivery and act as a senior partner to client teams
- Set standards for craft, testing, and operational discipline
- Champion product- and measurement-led ways of working
- Build a strong bench of commerce talent
- Cover leave-of-absence and team gaps across client businesses
- Support client teams and new business initiatives as a flexible organizational resource
- Participate in collaboration, innovation, continuous improvement, and accountability
- Set goals and performance expectations for teams
- Own quality control and ensure standards, templates, and review rhythms are in place
- Manage key client relationships as the senior Commerce leader
- Lead strategic client touchpoints and presentations for senior audiences
- Anticipate performance, platform, retail, and operational risks and guide early resolution
- Champion Tinuiti’s product and technology suite in commerce delivery
- Partner with Product, Analytics, I&G, Creative, and other channels to improve workflows
- Monitor commerce platform changes and update playbooks, recommendations, and training
- Oversee complex commerce performance analysis and evidence-based recommendations
- Set expectations for testing rigor, learning loops, and documented learnings
- Ensure teams consistently monitor and explain performance and recommended changes
- Oversee comprehensive commerce strategies using platform and marketplace expertise
- Uphold and evolve Tinuiti Way commerce standards across accounts and teams
- Promote alignment between commerce strategies, full-funnel plans, and the broader media mix
- Drive growth, retention, and profitability outcomes for commerce clients
- Sponsor innovation in commerce tactics, platform features, workflows, and scalable playbooks
- Identify and reduce operational waste through standards and safeguards
- Track client growth, retention, delivery quality, innovation adoption, and people outcomes
Requirements
What you’ll need- 10+ years in commerce, e-commerce, retail media, or marketplace roles
- Proven record driving growth strategies and measurable client outcomes
- 5+ years leading teams, including coaching, performance management, quality review, and talent development
- Strong familiarity with commerce media and marketplace ecosystems, including Amazon, Walmart, Criteo, and similar platforms
- Ability to guide teams in data interpretation, testing fundamentals, and measurement-informed decision making
- Ability to translate performance and trade-offs into clear client narratives
- Proven ability to partner with Client Partners, Creative, Analytics, and other channels
- Strong executive-ready storytelling and client presence
- Ability to drive alignment, decisions, and accountability
- Ability to work cross-functionally and support client businesses and new business opportunities
Benefits
Comp & perks- Unlimited paid time off
- Fully remote environment
- Flexible work arrangements
- 20 paid holidays
- Medical, Dental, Vision, Life & Disability insurance
- Flex Spending Accounts
- Retirement plan with match up to 4% of contributions at 100%
- Fringe
- Forma
- Unlimited Telemedicine and Teletherapy at no cost
- Thankful giving
- Equity
- Birthing parents receive 16 weeks of leave with 100% pay
- Partners receive 12 weeks of parental leave
- On-demand learning
- Mentorship program
- Leadership and management development programs and resources
- Discretionary performance bonus
