Director, Insights

Tinuiti

. Lead analytics strategy for a portfolio of client businesses .

Posted 9/24/2026full-timeRemote • New York • United StatesLead💰 $150,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading analytics strategy, developing measurement frameworks, and enhancing analytical maturity across client businesses. Proficient in leveraging BI tools, SQL, and advanced analytics methods to drive business outcomes and foster a collaborative team culture.

Highest-signal resume keywords

Marketing AnalyticsMeasurement Framework DesignIncrementality TestingBusiness Intelligence ToolsClient-Facing Strategic Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Measurement FrameworksIncrementality TestingStatistical ConceptsAnalytical MethodsData StorytellingModern Measurement ApproachesAnalytical StandardsLearning AgendasForecastingCampaign Evaluation

Soft Skills

Exceptional Presentation SkillsStrategic ThinkingCoachingRelationship BuildingTeam Culture Development

Tools & Technologies

BI ToolsCloud Data EnvironmentsSQLAI ToolsData Visualization

Industry Keywords

CPGRetailSyndicated Data SourcesPath-to-Purchase DynamicsAnalytics Talent Development

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Lead analytics strategy for a portfolio of client businesses
Develop holistic, enterprise-level measurement frameworks
Design and oversee multi-year learning agendas and testing roadmaps
Build relationships with senior client stakeholders and advise on measurement strategy
Identify opportunities for advanced analytics and support growth of analytics work
Serve as senior guardian of analytical client relationships
Shape reporting, BI, dashboarding, and insight-delivery environments
Partner with BI and Data Engineering leads on data environments
Improve dashboards, visualizations, and strategic readouts
Recommend improvements involving technologies, data platforms, and measurement
Lead measurement connecting media performance to business outcomes, brand health, and enterprise ROI
Guide incrementality testing, forecasting, campaign evaluation, and modern measurement approaches
Help clients adopt privacy-safe and integrated marketing measurement strategies
Distill statistical and methodological concepts into business implications and recommendations
Connect Planning, Investment, Media, and Analytics teams
Raise organizational analytical maturity and improve cross-channel data usage
Track trends in measurement, privacy, AI, and media analytics
Create points of view and narratives around industry changes
Own the quality, usefulness, and business relevance of analytics strategy and outputs
Turn ambiguous business questions into structured analytical approaches
Identify and escalate growth opportunities
Improve analytical standards, workflows, and rigor
Manage and develop Senior Analyst and/or Manager direct reports
Coach team members in data storytelling and strategic thinking
Support hiring, training, capability building, and succession planning
Foster a people-first team culture

Requirements

What you’ll need

10-12+ years of experience in marketing analytics, business intelligence, management consulting, or a related field
Meaningful client-facing strategic leadership experience
Proven track record designing measurement frameworks and learning agendas for large brands or complex businesses
Deep familiarity with MMM concepts, incrementality testing, unified measurement approaches, and modern measurement trade-offs
Prior CPG and/or Retail experience strongly preferred
Familiarity with syndicated and retail-oriented data sources and path-to-purchase dynamics
Exceptional presentation and storytelling skills
Strong working understanding of BI tools, cloud data environments, SQL, and analytical methods
Ability to collaborate credibly with analysts, engineers, and data scientists without being a deep engineering owner
Demonstrated ability to use AI tools to improve personal and team effectiveness
Ability to encourage responsible AI experimentation and coach others in role-appropriate, trust-but-verify use of AI
Demonstrated success leading analytics talent, growing capability, and improving strategic outputs through others
Bachelor’s degree in a quantitative or analytically oriented field or equivalent experience
Advanced degree is a plus

Benefits

Comp & perks

Unlimited paid time off
Fully remote environment
Flexible work arrangements
20 paid holidays
Medical, Dental, Vision, Life & Disability insurance
Flex Spending Accounts
Retirement plan with match up to 4% of contributions at 100%
Fringe
Forma
Unlimited Telemedicine and Teletherapy at no cost
Thankful giving
Equity
Birthing parents receive 16 weeks of leave with 100% pay
Partners receive 12 weeks of parental leave
On-demand learning
Mentorship program
Leadership and management development programs and resources
Monthly variable revenue payment opportunity through RevShare
Discretionary annual performance bonus