Director, Insights

Tinuiti

. Lead analytics strategy for a portfolio of client businesses .

Posted 10/2/2026full-timeUnited StatesLead💰 $135,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading analytics strategy and developing measurement frameworks that drive business impact. Proficient in guiding teams through advanced analytics opportunities and fostering a culture of continuous improvement and data-driven decision-making.

Highest-signal resume keywords

Marketing Analytics LeadershipMeasurement Framework DesignIncrementality TestingBusiness Intelligence ToolsClient-Facing Strategic Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Measurement FrameworksIncrementality TestingStatistical ConceptsAnalytical MethodsData StorytellingForecastingCampaign EvaluationUnified Measurement ApproachesAnalytical OutputsCross-Channel Data Usage

Soft Skills

Exceptional Presentation SkillsInfluencing Senior StakeholdersCoaching and MentoringStrategic ThinkingCuriosity

Tools & Technologies

BI ToolsCloud Data EnvironmentsSQLAI ToolsDashboarding

Industry Keywords

CPG ExperienceRetail ExperienceSyndicated Data SourcesPath-to-Purchase DynamicsPrivacy-Safe Measurement

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Lead analytics strategy for a portfolio of client businesses
Develop holistic, enterprise-level measurement frameworks tied to broader business impact
Design and oversee multi-year learning agendas and testing roadmaps
Advise senior client stakeholders on measurement strategy, analytical implications, and industry shifts
Identify and scope advanced analytics opportunities and support growth of analytics work
Use and shape reporting, BI, dashboarding, visualization, and insight-delivery environments
Partner with BI and Data Engineering leads on data environments and strategic vision
Guide incrementality testing, forecasting, campaign evaluation, and modern measurement approaches
Help clients transition to privacy-safe and integrated marketing measurement
Ensure analytical outputs are accurate, decision-useful, and connected to client KPIs
Translate complex statistical and methodological concepts into business recommendations
Connect Planning, Investment, Media, and Analytics teams
Improve organizational analytical maturity and cross-channel data usage
Monitor trends in measurement, privacy, AI, and media analytics
Develop POVs and narratives around industry changes
Manage and develop Senior Analyst and/or Manager direct reports
Coach team members on data storytelling and strategic thinking
Support hiring, training, capability building, and succession planning
Foster a people-first culture focused on accountability, curiosity, and continuous improvement

Requirements

What you’ll need

10–12+ years of experience in marketing analytics, business intelligence, management consulting, or a related field
Meaningful client-facing strategic leadership experience
Proven track record designing measurement frameworks and learning agendas for large brands or complex businesses
Focus on long-term brand health and enterprise-level business outcomes
Deep familiarity with MMM concepts, incrementality testing, unified measurement approaches, and modern measurement trade-offs
Prior CPG and/or Retail experience strongly preferred
Familiarity with syndicated and retail-oriented data sources and path-to-purchase dynamics
Exceptional presentation and storytelling skills
Ability to influence senior stakeholders through clarity, confidence, and commercial acumen
Strong working understanding of BI tools, cloud data environments, SQL, and analytical methods
Ability to collaborate credibly with analysts, engineers, and data scientists without being a deep engineering owner
Demonstrated ability to use AI tools to improve personal and team effectiveness and coach others in responsible AI use
Demonstrated success leading analytics talent, growing capability, and improving strategic outputs through others
Bachelor’s degree in a quantitative or analytically oriented field, such as Statistics, Economics, Marketing, or Business, or equivalent experience
Advanced degree is a plus

Benefits

Comp & perks

Unlimited paid time off
Fully remote environment
Flexible work arrangements
20 paid holidays, including multiple long weekends
Medical, dental, vision, life and disability insurance
Flexible Spending Accounts
Retirement plan with 100% match up to 4% of contributions
Fringe
Forma
Unlimited telemedicine and teletherapy at no cost
Thankful giving
Equity
Birthing parents: 16 weeks of leave with 100% pay
Partners: 12 weeks of parental leave
On-demand learning
Mentorship program
Leadership and management development programs and resources
Monthly variable revenue payment opportunity through RevShare
Discretionary annual performance bonus