Lead Analyst

Tinuiti

. Create and lead the analytics strategy for an account .

Posted 9/30/2026full-timeRemote • United StatesSenior💰 $105,000 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics, including the ability to develop and implement analytics strategies, measurement approaches, and reporting solutions that drive client success. Proficient in SQL, business intelligence tools, and statistical methods to deliver actionable insights and connect analytics to business outcomes.

Highest-signal resume keywords

Marketing Analytics ExperienceSQL ProficiencyBusiness Intelligence Tools (Tableau, Power BI)Statistical Analysis and TestingClient Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLRPythonStatisticsData AnalysisReportingDashboardingData VisualizationAnalytical MethodsPerformance Measurement

Soft Skills

CommunicationInterpersonal SkillsTime ManagementCollaborationProblem-Solving

Tools & Technologies

TableauPower BISnowflakeRedshiftExcelGoogle SheetsPowerPointGoogle SlidesBliss Point ApplicationsBusiness Intelligence Platforms

Industry Keywords

Analytics StrategyMedia EffectivenessLearning AgendasTesting PlansClient SatisfactionCross-Channel PerformanceData StructuresMarketing DecisionsClient GoalsAccount Strategy

Tech Stack

Tools & technologies

Amazon RedshiftCloudPythonSQLTableau

About the role

Key responsibilities & impact

Create and lead the analytics strategy for an account
Learn the client’s business and understand their media strategy
Shape annual learning agendas, testing plans, and analysis roadmaps
Recommend measurement approaches to evaluate media effectiveness, assess tactical performance, and support channel expansion decisions
Identify high-value business and marketing questions to answer
Deliver clear, concise, and useful insights to clients and internal teams
Monitor client health, satisfaction, and dissatisfaction and proactively address issues
Use business intelligence tools, dashboards, reporting environments, and Bliss Point applications where relevant
Improve reporting, dashboarding, workflow clarity, and scalable account-level insight delivery
Stay current on product capabilities, analytics technologies, and industry developments
Translate technical outputs, data structures, and measurement realities into client-relevant language
Propose tests, analyses, and reporting approaches using quantitative methods and statistics
Lead analytical capabilities and solutions including segmentation, campaign evaluations, custom reporting, dashboard logic, and cross-channel performance analysis
Connect data across channels, platforms, and reporting environments
Perform quality control for analysis, reporting, and data visualization
Use SQL and related analytical tools to extract, validate, and interpret data
Collaborate with media, client strategy, and analytics teams
Apply evolving analytics, experimentation, attribution, and performance measurement practices to account strategy
Connect analytics work to Tinuiti’s broader capabilities and integrated ways of working

Requirements

What you’ll need

5–7 years of experience in marketing analytics roles
Track record of working with clients, understanding their business, and using analytics to support marketing decisions
Experience building or leading learning agendas, testing roadmaps, reporting approaches, and measurement recommendations tied to client goals
Strong working skills in business intelligence platforms such as Tableau, Power BI, or similar tools
Familiarity with structured data environments such as Snowflake, Redshift, or similar cloud data tools
Strong working proficiency in SQL for querying, validating, and analyzing structured marketing data
Strong understanding of statistics, testing, and analytical methods
Practical experience with R and/or Python preferred
Strong ability to turn complex data into clear, concise, decision-oriented narratives and presentations
Ability to connect measurement and performance insights to business outcomes and client priorities
Advanced Excel / Google Sheets and PowerPoint / Google Slides skills
Ability to manage time effectively across clients, stakeholders, and internal initiatives
Excellent communication and interpersonal skills
Ability to work effectively across external and internal teams

Benefits

Comp & perks

Unlimited paid time off
Fully remote environment
Flexible work arrangements
20 paid holidays, including multiple long weekends
Medical, dental, vision, life and disability insurance
Flex Spending Accounts
Retirement plan with match up to 4% of contributions at 100%
Fringe
Forma
Unlimited telemedicine and teletherapy at no cost
Thankful giving
Equity
Birthing parents receive 16 weeks of leave with 100% pay
Partners receive 12 weeks of parental leave with 100% pay
On-demand learning
Mentorship program
Leadership and management development programs and resources
Monthly variable revenue payment opportunity through RevShare
Discretionary annual performance bonus