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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in media investment planning and execution across various channels, including TV, OTT/CTV, and digital audio. Proven ability to lead teams, optimize media buys, and translate performance data into actionable insights.
Highest-signal resume keywords
Media Buying ExpertiseDSP ExperienceIncrementality Testing KnowledgeTeam LeadershipClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media Investment PlanningCampaign OptimizationNegotiation SkillsIncrementality TestingData AnalysisQuality AssuranceContract CompliancePerformance MeasurementStrategic MarketingBusiness Writing
Soft Skills
Organizational SkillsAttention to DetailSelf-MotivatedCuriosityCollaboration
Tools & Technologies
DSPsResearch/Planning ToolsAd ServersExcelSheets
Industry Keywords
TVOTTCTVDigital AudioDisplay AdvertisingMedia AgencyMarketplace KnowledgeCross-Channel MeasurementBrand SafetyViewability
About the role
Key responsibilities & impact- Lead media investment planning and execution across TV, OTT/CTV, OLV, Audio, and Display
- Align plans with client goals and full-funnel strategies, including trade-offs, channel roles, pacing, and investment recommendations
- Co-present investment recommendations and performance updates in client touchpoints
- Explain marketplace conditions and partner performance in clear, business-friendly language
- Identify opportunities for strategic expansion, optimization, and campaign growth
- Set up, QA, and optimize buys in DSPs, research/planning tools, and ad servers
- Guide the team in using platform features and partner capabilities safely and effectively
- Structure small, low-risk tests and assist in evaluating new partner offerings
- Review campaign performance data and translate it into actionable recommendations
- Apply incrementality/lift learnings and MMM pointers in investment decisions
- Own and oversee QA, delivery hygiene, tagging, trafficking, quality issues, and contract compliance
- Apply buying, negotiation, stewardship, brand safety, verification, viewability/IVT, frequency/overlap, and QA standards
- Serve as a go-to resource in at least one TV/audio/display landscape area
- Keep current on media trends and share updates and opportunities with internal partners
- Support and sometimes lead growth plays involving inventory upgrades, partner packages, and data audiences
- Improve account economics, rates, added value, guarantees, and quality
- Lead moderately complex cross-account operational projects
- Lead, manage, and mentor a small team of Associates, Senior Associates, and Buyers
- Set goals, provide feedback, review team work, coach judgment, and help balance workloads and priorities
Requirements
What you’ll need- 5–7+ years of experience in a media agency or publisher environment, focused on media buying in linear TV, OTT/CTV, digital audio, and/or display
- Exposure to commerce, OOH, experiential, or paid social is a plus
- Proven track record leveraging partner relationships and marketplace knowledge to negotiate and execute high-value media opportunities
- Demonstrable, ongoing relationships with key media salespeople
- Experience leading a small team of individual contributors, formally or as a strong de facto lead
- Direct hands-on-keys experience in DSPs, research/planning tools, and ad servers
- Baseline knowledge of incrementality testing and in-channel/cross-channel measurement approaches, including MMM pointers, ghost bidding, and conversion lift
- Ability to work with TVAD/Analytics to interpret partner studies and guardrails
- Strong organizational skills, attention to detail, and follow-through
- Self-motivated, curious, and collaborative
- Working knowledge of strategic marketing and communication
- Proficiency in Excel/Sheets
- Solid business writing and presentation skills
- Excellent time management across multiple projects and accounts
Benefits
Comp & perks- Incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity
- Discretionary annual performance bonus
- Unlimited paid time off
- Fully remote environment
- Flexible time off
- 20 paid holidays, including multiple long weekends
- Medical, Dental, Vision, Life & Disability insurance
- Flex Spending Accounts
- Retirement match up to 4% of contributions at 100%
- Fringe
- Forma
- Unlimited Telemedicine and Teletherapy at no cost
- Thankful giving
- Equity
- Birthing parents receive 16 weeks of leave with 100% pay
- Partners receive 12 weeks of parental leave with 100% pay
- On-demand learning
- Mentorship program
- Leadership and management development programs and resources