Paid Search Specialist

Tinuiti

. Execute and optimize Paid Search and Shopping campaigns to drive efficient client growth .

Posted 10/23/2026full-timeRemote • United KingdomJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing Paid Search and Shopping campaigns, with a strong focus on budget management and performance analysis. Proficient in utilizing tools such as Google Ads and Microsoft Ads to drive client growth and deliver actionable insights.

Highest-signal resume keywords

Paid Search Campaign ManagementGoogle Ads ProficiencyBudget Management Over $50KPerformance Analysis and ReportingGoogle Search & Shopping Certification

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search OptimizationCampaign Building and LaunchingA/B TestingAdvanced Excel/SheetsData InterpretationSmart Bidding AutomationFeed QAPerformance Max ApplicationAudience and Keyword ToolsAnalytics Validation

Soft Skills

Clear Written CommunicationCross-Functional TeamworkReceptiveness to CoachingTime ManagementProblem-Solving

Tools & Technologies

Google AdsMicrosoft AdsSA360/SkaiGoogle Merchant CenterGA/GA4AdalysisAdthenaSpyFuBliss PointPerformance Reporting Tools

Certifications & Qualifications

Google Search & Shopping CertificationAdditional Google Certifications

Industry Keywords

Paid SearchShopping CampaignsPerformance UpdatesMonthly Budget ManagementAuction InsightsCompetitive AnalysisClient GrowthPacing and BudgetsTeam PlaybooksSOPs

About the role

Key responsibilities & impact

Execute and optimize Paid Search and Shopping campaigns to drive efficient client growth
Build, launch, and maintain campaigns aligned with client objectives, audience, and inventory realities
Surface trade-offs and clarifying questions early
Prepare timely performance updates and inputs for QBRs with actionable next steps
Operate Google Ads, Microsoft Ads, SA360/Skai, audience and keyword tools, and feed basics
Apply automation such as smart bidding and Performance Max under guidance
Pull and interpret Bliss Point signals to inform daily optimizations
Log product and analytics issues and feedback
Monitor daily and weekly performance
Build accurate recurring reports
Run basic A/B tests with defined success criteria
Maintain pacing and budgets
Execute tagging and feed QA checklists
Partner with Analytics to validate reads and resolve anomalies
Follow and help refine team playbooks and SOPs
Manage a clear work queue, deliver on time, flag risks and blockers, reduce rework and non-converting spend, and document learnings
Collaborate with Channel SMEs, Analytics, Creative, Client Leads, Product, and Bliss Point teams

Requirements

What you’ll need

2–3 years executing and managing Paid Search/Shopping campaigns, including builds, launches, pacing, and optimizations
Experience managing monthly budgets of approximately $50K+
Fluency with Google Ads, Microsoft Ads, and Merchant Center
Experience with SA360 or Skai
Familiarity with Auction Insights and competitive tools such as Adalysis, Adthena, or SpyFu
Experience with GA/GA4 and advanced Excel/Sheets, including pivots and lookups
Ability to create clear performance narratives and basic test readouts
Clear written and verbal status updates
Cross-functional teamwork in a Pod
Receptiveness to coaching and ability to manage up
Google Search & Shopping certification, or completion within the first 60 days
Additional Google certifications are a strong advantage

Benefits

Comp & perks

Unlimited paid time off
Fully remote environment
Flexible time off
16 paid holidays
Medical insurance
Dental insurance
Group life insurance
Income protection
Pension Scheme with employer match of up to 5% of contributions
Help@Hand Wellbeing services
Thankful giving
Equity
Birthing parent leave: 16 weeks at 100% pay, with additional leave available under statutory requirements
Non-birthing parent leave: 4 weeks at 100% pay
On-demand learning powered by LinkedIn Learning
Mentorship program
Leadership and management development programs and resources