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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Paid Search and Shopping campaigns at scale, utilizing advanced analytics and AI-driven strategies to optimize performance and drive client growth. Proficient in translating complex data into actionable insights while building strong relationships with stakeholders.
Highest-signal resume keywords
Paid Search ManagementGoogle Ads FluencyFeed Management ExperienceStrong Excel SkillsGoogle Search & Shopping Certification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid SearchShopping Campaign ManagementData AnalysisExperimentationForecastingAutomationStatistical TestingConversion OptimizationMulti-Channel StrategyFinancial Impact Quantification
Soft Skills
Client-Facing PresenceStorytellingInfluencing SkillsCoachingRelationship Building
Tools & Technologies
Tinuiti’s Bliss PointSA360SkaiFeedonomicsAuction InsightsAdalysisAdthenaSpyFuGoogle SheetsPowerPoint
Certifications & Qualifications
Google Search & Shopping Certification
Industry Keywords
ROASLTVP&LMarket DynamicsCustomer JourneyData QualityTaggingTrackingQBRsMedia Waste
About the role
Key responsibilities & impact- Drive efficient, profitable client growth across Paid Search and Shopping
- Design and optimize full-funnel programs to reduce waste and scale impact
- Apply rigorous measurement and AI-enabled workflows to improve ROAS, revenue, and LTV
- Use Tinuiti’s Bliss Point platform to inform optimization and growth hypotheses
- Design strategies anchored to client P&L, market dynamics, and the customer journey
- Build trusted relationships with client stakeholders
- Align multi-channel activity to brand and ecommerce outcomes
- Integrate search and shopping into broader growth initiatives
- Apply Google/Microsoft Ads, SA360/Skai, feed management, and AI capabilities
- Translate complex datasets into actionable insights
- Propose statistically sound tests with defined success criteria
- Ensure data quality across tagging, feeds, and tracking
- Educate clients and internal teams
- Codify learnings and scalable playbooks
- Identify and eliminate process and media waste
- Execute test roadmaps covering conversion, incrementality, creative, audience, and offer
- Deliver timely reporting, QBRs, and recommendations that build trust and support decisions
Requirements
What you’ll need- 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership
- Fluency in Google Ads, Microsoft Ads, and Merchant Center
- Experience with feed management, such as Feedonomics
- Experience with competitive tools including Auction Insights, Adalysis, Adthena, or SpyFu
- Experience with campaign management platforms such as SA360 or Skai
- Comfort with scripts and automation
- Strong Excel, Google Sheets, PowerPoint, and Google Slides skills
- Google Search & Shopping certification, or completion within the first 60 days
- Advanced Excel/Sheets skills
- Strong experimentation and forecasting skills
- Ability to quantify financial impact
- Senior stakeholder-ready storytelling and client-facing presence
- Ability to influence across functions
- Experience coaching junior employees or peers
- Progressive multi-channel literacy
- Strong Paid Search and Shopping expertise
Benefits
Comp & perks- Unlimited paid time off
- Fully remote environment
- Flexible work arrangements
- 16 paid holidays
- Medical insurance
- Dental insurance
- Group life insurance
- Income protection
- Pension Scheme with employer match of up to 5% of contributions
- Help@Hand Wellbeing services
- Thankful giving
- Equity
- Birthing parents: 16 weeks of leave with 100% pay
- Non-Birthing parents: 4 weeks of leave with 100% pay
- Additional parental leave time available per statutory leave requirements
- On-demand learning powered by LinkedIn Learning
- Mentorship program
- Leadership and management development programs and resources