Paid Social Specialist

Tinuiti

. Build, launch, and improve Paid Social campaigns, primarily Meta, plus TikTok, Pinterest Performance+, Snapchat, and Reddit as relevant .

Posted 10/22/2026full-timeRemote • United KingdomJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing and optimizing Paid Social campaigns across platforms such as Meta, TikTok, and Pinterest, while effectively communicating insights and strategies to clients. Proficient in data analysis and reporting to drive customer acquisition and revenue growth.

Highest-signal resume keywords

Paid Social Campaign ExecutionMeta Ads BuyingData Analysis and ReportingAdvanced Excel/Sheets ProficiencyClient Communication and Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationEvent MappingA/B TestingBudget ManagementPerformance Monitoring

Soft Skills

Strong CommunicationCollaborationClient Handling

Tools & Technologies

Meta Ads ManagerTikTok Ads ManagerPinterest Performance+GA4Analytics Tools

Industry Keywords

Paid SocialCustomer AcquisitionRevenue GrowthCreative InnovationBrand-Safety Compliance

About the role

Key responsibilities & impact

Build, launch, and improve Paid Social campaigns, primarily Meta, plus TikTok, Pinterest Performance+, Snapchat, and Reddit as relevant
Grow new customers and revenue while keeping efficiency on track
Follow Paid Social playbooks, SOPs, checklists, and templates for setup, QA, delivery checks, and weekly readouts
Support client updates and weekly reporting with accurate, on-time inputs
Explain results and next steps in plain language tied to client goals
Execute approved promotional, budget, and pacing changes within guardrails
Own day-to-day campaign execution across Paid Social
Monitor pixel/CAPI health, event mapping, UTMs, catalog/DPA integrity, creative rotation/fatigue, audience overlap, and policy/brand-safety compliance
Escalate deviations and document outcomes and learnings
Operate Meta Ads Manager, basic TikTok Ads Manager, and Pinterest Performance+ as relevant
Run controlled pilots and monitor outcomes before scaling
Use Bliss Point signals, Forecast snapshots, and Creative Insights for optimizations
Monitor performance daily and weekly; build recurring reports
Run basic A/B tests with predefined success criteria
Maintain data quality and partner with Analytics to validate reads and resolve anomalies
Manage a clear work queue, deliver on time, reduce rework and non-converting spend
Collaborate with Creative, Analytics, Product/Bliss Point, and senior Channel Leads in the Pod
Contribute to qualified reach, new-customer acquisition, revenue, creative innovation, audience expansion, signal health, efficiency, and documented learnings

Requirements

What you’ll need

2+ years in Paid Social execution with hands-on builds, launches, pacing, and optimizations
Strong familiarity with Meta Ads buying
Preferred: experience buying on TikTok, Pinterest Performance+, Snapchat, Reddit, and/or LinkedIn
Comfortable with GA4 and platform analytics
Ability to turn data into clear next steps
Strong communication and collaboration
Confidence handling client updates with support
Advanced Excel/Sheets and presentation tools
Bachelor’s degree or equivalent experience

Benefits

Comp & perks

Unlimited paid time off
Fully remote environment
Flexible time off
16 paid holidays
Medical insurance
Dental insurance
Group life insurance
Income protection
Pension Scheme with employer match of up to 5% of contributions
Help@Hand Wellbeing services
Thankful giving
Equity
Birthing parents: 16 weeks of leave with 100% pay
Non-Birthing parents: 4 weeks of leave with 100% pay
Additional parental leave time available per statutory leave requirements
On-demand learning powered by LinkedIn Learning
Mentorship program
Leadership and management development programs and resources