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Tinuiti

Paid Social Strategist

Tinuiti

. Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit .

Posted 10/22/2026full-timeRemote • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing Paid Social programs across multiple platforms, utilizing data-driven insights to optimize customer acquisition costs and lifetime value. Proficient in designing and executing creative tests while collaborating effectively with cross-functional teams to achieve business goals.

Highest-signal resume keywords
Paid Social ManagementMeta Advantage+TikTok Smart PerformanceAudience DesignCreative Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Paid Social StrategyData AnalysisTest DesignBudget ManagementEvent Mapping
Soft Skills
Client-Facing PresenceInfluencing SkillsStorytelling
Tools & Technologies
CAPIGA4Pinterest Performance+Value OptimizationAutomation Tools
Industry Keywords
Customer Acquisition CostReturn on Ad SpendFull-Funnel MarketingCreative FatigueLearning-Phase Resets

About the role

Key responsibilities & impact
  • Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit
  • Grow new customers, revenue, and LTV using data and creative learnings
  • Make decisions, test strategies, and scale winning ideas
  • Use automation and Bliss Point insights to focus spend on high-performing areas and reduce waste
  • Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership in the Pod
  • Turn best practices into repeatable playbooks
  • Translate business goals into Paid Social plans covering prospecting, retargeting, and loyalty
  • Set client expectations, explain options and trade-offs, and report business-impact results
  • Teach clients and teammates and document reusable practices
  • Use platform features and automation, including Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+
  • Apply Bliss Point product insights to guide budgets, tests, and creative and audience decisions
  • Design practical tests, define success criteria, and maintain a regular read cadence
  • Maintain healthy data and tracking, including pixels, CAPI, event mapping, UTMs, and GA4
  • Act quickly, keep commitments, reduce creative fatigue, audience overlap, and learning-phase resets
  • Help the Pod adopt better ways of working
  • Pilot and scale automation and Bliss Point-guided allocations with proven incremental impact
  • Hold or improve CAC/ROAS while growing profitable volume

Requirements

What you’ll need
  • 5+ years managing Paid Social across Meta and TikTok
  • Experience with Pinterest, Snapchat, or Reddit is a plus
  • Hands-on experience with Meta Advantage+, value optimization, and CAPI
  • Hands-on experience with TikTok Smart Performance
  • Hands-on experience with Pinterest Performance+
  • Audience design experience
  • Creative testing experience
  • Basic catalog/DPA experience
  • Comfortable with GA4 and platform analytics
  • Ability to design tests and connect media to revenue, CAC, and LTV
  • Senior stakeholder-ready storytelling
  • Ability to influence across functions
  • Client-facing presence

Benefits

Comp & perks
  • Unlimited paid time off
  • Fully remote environment
  • Flexible time off
  • 16 paid holidays
  • Medical insurance
  • Dental insurance
  • Group life insurance
  • Income protection
  • Pension Scheme with employer match of up to 5% of contributions
  • Help@Hand Wellbeing services
  • Thankful giving
  • Equity
  • Birthing parent leave: 16 weeks at 100% pay, with additional leave available under statutory requirements
  • Non-birthing parent leave: 4 weeks at 100% pay
  • On-demand learning powered by LinkedIn Learning
  • Mentorship program
  • Leadership and management development programs and resources