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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Paid Social programs across multiple platforms, utilizing data-driven insights to optimize customer acquisition costs and lifetime value. Proficient in designing and executing creative tests while collaborating effectively with cross-functional teams to achieve business goals.
Highest-signal resume keywords
Paid Social ManagementMeta Advantage+TikTok Smart PerformanceAudience DesignCreative Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social StrategyData AnalysisTest DesignBudget ManagementEvent Mapping
Soft Skills
Client-Facing PresenceInfluencing SkillsStorytelling
Tools & Technologies
CAPIGA4Pinterest Performance+Value OptimizationAutomation Tools
Industry Keywords
Customer Acquisition CostReturn on Ad SpendFull-Funnel MarketingCreative FatigueLearning-Phase Resets
About the role
Key responsibilities & impact- Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit
- Grow new customers, revenue, and LTV using data and creative learnings
- Make decisions, test strategies, and scale winning ideas
- Use automation and Bliss Point insights to focus spend on high-performing areas and reduce waste
- Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership in the Pod
- Turn best practices into repeatable playbooks
- Translate business goals into Paid Social plans covering prospecting, retargeting, and loyalty
- Set client expectations, explain options and trade-offs, and report business-impact results
- Teach clients and teammates and document reusable practices
- Use platform features and automation, including Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+
- Apply Bliss Point product insights to guide budgets, tests, and creative and audience decisions
- Design practical tests, define success criteria, and maintain a regular read cadence
- Maintain healthy data and tracking, including pixels, CAPI, event mapping, UTMs, and GA4
- Act quickly, keep commitments, reduce creative fatigue, audience overlap, and learning-phase resets
- Help the Pod adopt better ways of working
- Pilot and scale automation and Bliss Point-guided allocations with proven incremental impact
- Hold or improve CAC/ROAS while growing profitable volume
Requirements
What you’ll need- 5+ years managing Paid Social across Meta and TikTok
- Experience with Pinterest, Snapchat, or Reddit is a plus
- Hands-on experience with Meta Advantage+, value optimization, and CAPI
- Hands-on experience with TikTok Smart Performance
- Hands-on experience with Pinterest Performance+
- Audience design experience
- Creative testing experience
- Basic catalog/DPA experience
- Comfortable with GA4 and platform analytics
- Ability to design tests and connect media to revenue, CAC, and LTV
- Senior stakeholder-ready storytelling
- Ability to influence across functions
- Client-facing presence
Benefits
Comp & perks- Unlimited paid time off
- Fully remote environment
- Flexible time off
- 16 paid holidays
- Medical insurance
- Dental insurance
- Group life insurance
- Income protection
- Pension Scheme with employer match of up to 5% of contributions
- Help@Hand Wellbeing services
- Thankful giving
- Equity
- Birthing parent leave: 16 weeks at 100% pay, with additional leave available under statutory requirements
- Non-birthing parent leave: 4 weeks at 100% pay
- On-demand learning powered by LinkedIn Learning
- Mentorship program
- Leadership and management development programs and resources
