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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Paid Social programs across multiple platforms, leveraging data-driven insights to optimize performance and drive customer growth. Proficient in designing tests and translating business goals into actionable Paid Social strategies.
Highest-signal resume keywords
Paid Social ManagementMeta Advantage+TikTok Smart PerformanceAudience DesignGA4 Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social StrategyCreative TestingBudget ManagementEvent MappingData TrackingPerformance OptimizationClient ReportingTest DesignPixel/CAPI ImplementationCatalog/DPA Management
Soft Skills
Stakeholder CommunicationInfluencing SkillsClient EngagementTeam CollaborationStorytelling
Tools & Technologies
MetaTikTokPinterestSnapchatRedditBliss PointGA4UTMsAutomation ToolsPlatform Features
Industry Keywords
Full-Funnel MarketingCustomer Acquisition CostLifetime ValueRetargetingProspectingLoyalty ProgramsData-Driven Decision MakingCreative InsightsBest PracticesRepeatable Playbooks
About the role
Key responsibilities & impact- Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit
- Grow new customers, revenue, and LTV
- Use data and creative learnings to make decisions, test strategies, and scale winning ideas
- Use automation and Bliss Point insights to focus spend where it performs best
- Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership in the Pod
- Turn best practices into repeatable playbooks
- Translate business goals into Paid Social plans across prospecting, retargeting, and loyalty
- Set client expectations, explain options and trade-offs, and report results tied to business impact
- Teach clients and teammates and document effective practices
- Use platform features and automation to grow results
- Apply Bliss Point product insights to guide budgets, tests, and creative and audience decisions
- Design practical tests and define success criteria
- Maintain healthy data and tracking, including pixel/CAPI, event mapping, UTMs, and GA4
- Act quickly, keep promises, reduce waste, and help the Pod adopt better ways of working
Requirements
What you’ll need- 5+ years managing Paid Social across Meta and TikTok
- Experience with Pinterest, Snapchat, or Reddit is a plus
- Hands-on experience with Meta Advantage+, value optimization, and CAPI
- Hands-on experience with TikTok Smart Performance
- Hands-on experience with Pinterest Performance+
- Experience with audience design, creative testing, and basic catalog/DPA
- Comfortable with GA4 and platform analytics
- Ability to design tests and connect media to revenue, CAC, and LTV
- Senior stakeholder-ready storytelling
- Ability to influence across functions
- Client-facing presence
Benefits
Comp & perks- Incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity
- Discretionary annual performance bonus
- Unlimited paid time off
- Fully remote environment
- Flexible time off
- 20 paid holidays
- Medical, Dental, Vision, Life & Disability insurance
- Flex Spending Accounts
- Retirement match up to 4% of contributions at 100%
- Fringe
- Forma
- Unlimited Telemedicine and Teletherapy at no cost
- Thankful giving
- Equity
- Birthing parents receive 16 weeks of leave with 100% pay
- Partners receive 12 weeks of parental leave
- On-demand learning
- Mentorship program
- Leadership and management development programs and resources