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Tinuiti

Paid Social Strategist

Tinuiti

. Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit .

Posted 9/24/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $95,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in managing Paid Social campaigns across multiple platforms, utilizing data-driven insights to optimize performance and drive customer growth. Proficient in designing and executing tests, maintaining analytics, and collaborating effectively with cross-functional teams.

Highest-signal resume keywords
Paid Social ManagementMeta Advantage+TikTok Smart PerformanceAudience DesignGA4 Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Paid Social StrategyCreative TestingA/B TestingEvent MappingBudget AllocationData TrackingPerformance OptimizationClient ReportingCampaign ScalingTest Design
Soft Skills
Stakeholder CommunicationInfluencing SkillsClient EngagementTeam CollaborationStorytelling
Tools & Technologies
MetaTikTokPinterestSnapchatRedditCAPIUTMsBliss PointAnalytics PlatformsPixels
Industry Keywords
Full-Funnel MarketingCustomer Acquisition CostLifetime ValueCreative FatigueRetargetingProspectingLoyalty ProgramsIncremental ImpactAutomationBest Practices

About the role

Key responsibilities & impact
  • Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit
  • Grow new customers, revenue, and LTV
  • Use data and creative learnings to make decisions, test campaigns, and scale winning ideas
  • Use automation and Bliss Point insights to focus spend on best-performing areas and reduce waste
  • Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership in the Pod
  • Turn best practices into repeatable playbooks
  • Translate business goals into Paid Social plans covering prospecting, retargeting, and loyalty
  • Set client expectations, explain options and trade-offs, and report business-impact results
  • Teach clients and teammates and document reusable practices
  • Test platform features and automation, including Meta Advantage+, value optimization, CAPI, TikTok Smart Performance, and Pinterest Performance+
  • Apply Bliss Point insights to guide budgets, tests, and creative/audience decisions
  • Design holdout/lift tests or A/B tests, define success criteria, and maintain a regular reporting cadence
  • Maintain healthy data and tracking, including pixels, CAPI, event mapping, UTMs, and GA4
  • Reduce creative fatigue, overlapping audiences, and learning-phase resets
  • Help the Pod adopt better ways of working
  • Pilot and scale automation and Bliss Point-guided allocations with proven incremental impact

Requirements

What you’ll need
  • 5+ years managing Paid Social across Meta and TikTok
  • Experience with Pinterest, Snapchat, or Reddit is a plus
  • Hands-on experience with Meta Advantage+, value optimization, and CAPI
  • Hands-on experience with TikTok Smart Performance
  • Hands-on experience with Pinterest Performance+
  • Experience with audience design, creative testing, and basic catalog/DPA
  • Comfortable with GA4 and platform analytics
  • Ability to design tests and connect media to revenue, CAC, and LTV
  • Senior stakeholder-ready storytelling
  • Ability to influence across functions
  • Client-facing presence

Benefits

Comp & perks
  • Unlimited paid time off
  • Fully remote environment
  • Flexible time off
  • 20 paid holidays, including multiple long weekends
  • Medical, Dental, Vision, Life & Disability insurance
  • Flex Spending Accounts
  • Retirement plan with match up to 4% of contributions at 100%
  • Fringe
  • Forma
  • Unlimited Telemedicine and Teletherapy at no cost
  • Thankful giving
  • Equity
  • Birthing parents receive 16 weeks of leave with 100% pay
  • Partners receive 12 weeks of parental leave with 100% pay
  • On-demand learning
  • Mentorship program
  • Leadership and management development programs and resources
  • Monthly variable revenue payment opportunity through RevShare
  • Discretionary annual performance bonus