Principal Creative Intelligence Analyst

Tinuiti

. Lead creative performance analysis for complex, high-spend, and strategically important accounts .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing and performance creative analysis, with a strong focus on metrics such as CAC, ROAS, and CPA. Proficient in leveraging data-driven insights to inform creative strategies and improve client outcomes across various platforms.

Highest-signal resume keywords

Digital Marketing ExpertisePerformance Creative AnalysisPaid Social AnalyticsGoogle Analytics ProficiencyAI-Assisted Tools Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative Performance AnalysisStatistical SignificanceHypothesis DesignCreative Asset EvaluationData AnalysisWorkflow ImprovementClient PresentationAd Fatigue AssessmentCreative Mix DiversificationIncrementality Practices

Soft Skills

Strong Interpersonal SkillsInfluencing Without AuthorityAttention to DetailIndependent Problem SolvingProactive Communication

Tools & Technologies

Google AnalyticsTableauLookerMonday.comGoogle WorkspaceSlackAI Tools (Claude, Gemini, Waldo, Motion)

Industry Keywords

Paid SocialVideo PlatformsCreative StrategyClient AnalysisAgency EnvironmentStreaming TVOnline VideoCultural TrendsCompetitor TrendsCross-Functional Collaboration

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead creative performance analysis for complex, high-spend, and strategically important accounts
Own creative performance reads, testing insights, and recommendations for future creative and testing
Anchor analysis to client business goals and lower-funnel metrics such as CAC, ROAS, CPA, and LTV
Use upper-funnel and engagement metrics such as thumbstop rate, hold rate, and CTR to diagnose creative variables
Separate creative effect from media effect, identify ad fatigue, and assess creative mix diversification and journey-stage coverage
Analyze creative assets across formats, fidelity, messaging angles, hooks, visual treatment, creators, and voice
Provide specific, testable guidance to Creative Studio and strategists
Design and refine hypotheses, test plans, tagging and naming standards, learning records, readout structures, and team handoffs
Pilot new approaches, document learnings, and create repeatable standards
Produce rigorous reference-quality work and provide peer review, coaching, and feedback
Own measurement and creative reads for complex tests; apply hypotheses, sample sizes, statistical significance, and incrementality practices
Translate findings into prioritized recommendations for media, strategy, and Studio
Present and defend work in weekly highlights, monthly insights, quarterly deep dives, post-flight analyses, pitches, and strategic conversations
Build and manage AI-enabled dashboards, learning records, and cross-client creative libraries
Partner on tagging, naming, tooling, and proposed fixes for tool gaps
Review and edit AI output before client delivery
Monitor industry creative and media performance, competitor trends, cultural trends, and agency benchmarks
Manage priorities across accounts and projects and communicate progress, risks, blockers, options, and recommended paths proactively
Collaborate with Creative Studio, Creative Strategy, Performance Media, Influencer/Creator, Client Partner teams, project managers, and Product

Requirements

What you’ll need

7-10+ years in digital marketing, performance creative, paid social analytics, or creative strategy
Track record of owning high-stakes client analysis, preferably within an agency environment
Ability to work independently on ambiguous problems, take direction, and own output from start to finish
Experience designing or improving workflows, frameworks, and standards and turning them into repeatable practice
Exceptional attention to gaps in logic, weak evidence, and unsupported conclusions
Deep working knowledge of paid social and video platforms including Meta, TikTok, Pinterest, Google, and YouTube
Familiarity with Amazon and marketplaces, Streaming and Linear TV, online video, and audio is a plus
Experience with Google Analytics, Motion, Bliss Point, Tableau, or Looker
Experience using AI-assisted tools such as Claude, Gemini, Waldo, and Motion for insight identification, data analysis, and consumer research
Judgment to check and edit AI output before it reaches a client
Analytical rigor and understanding of advertising creative
Experience presenting complex analysis to clients and senior stakeholders
Willingness to defend recommendations with evidence
Strong interpersonal skills and ability to influence without authority across remote teams
Comfort managing workflows and cross-functional communication using Monday.com, Google Workspace, and Slack

Benefits

Comp & perks

Unlimited paid time off
Fully remote environment
Flexible work arrangements
20 paid holidays
Medical, Dental, Vision, Life & Disability insurance
Flex Spending Accounts
Retirement plan with match up to 4% of contributions at 100%
Fringe
Forma
Unlimited Telemedicine and Teletherapy at no cost
Thankful giving
Equity
Birthing parents receive 16 weeks of leave with 100% pay
Partners receive 12 weeks of parental leave
On-demand learning
Mentorship program
Leadership and management development programs and resources
Discretionary performance bonus