Senior Affiliate Marketing Strategist, Lead Generation

Tinuiti

. Own performance for lead-generation and pay-per-call programs in home services, fintech, and education .

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in lead generation and performance marketing, with a strong focus on optimizing pay-per-call programs and managing compliance within vertical-specific regulations. Proven ability to analyze data, develop strategies, and mentor team members to achieve client goals.

Highest-signal resume keywords

Lead Generation OptimizationAffiliate Marketing ExperienceLead Validation ManagementCompliance Oversight (TCPA)Data Analysis and Reporting

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance MarketingLead GenerationCall Tracking ManagementAnalytical SkillsBudget ManagementHTML KnowledgeLead ValidationFunnel EconomicsCompliance ManagementAffiliate Recruitment

Soft Skills

Client CommunicationMentoringStrategic ThinkingRelationship BuildingProcess Improvement

Tools & Technologies

CRM SystemsImpactRakutenCJRingbaInvocaRetreaverLeadsPediaExcelPowerPoint

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Home ServicesFintechEducationLead Generation ComplianceFraud DetectionVertical-Specific RegulationsPay-Per-Call ProgramsCPLCPACost Per Qualified Lead

About the role

Key responsibilities & impact

Own performance for lead-generation and pay-per-call programs in home services, fintech, and education
Serve as a regular client contact for strategic and account questions
Participate in weekly client calls
Oversee account reporting and follow-up communications
Develop strategies and tactical plans to achieve client goals
Own day-to-day optimization for lead-gen programs toward CPL, CPA, cost per qualified lead, and lead-to-sale/close-rate goals
Build and manage publisher mix across comparison and review sites, content and SEO publishers, call centers, lead aggregators, native/search arbitrage partners, email partners, and coupon partners
Manage call-tracking and lead-validation setups, including call-duration thresholds, buyer and payout structures, IVR/call-quality scoring, lead scrubbing, deduplication, and disposition feedback loops
Lead lead-quality and compliance oversight, including fraud detection, TCPA, consent capture, disclosures, and vertical-specific regulatory requirements
Negotiate and structure CPL, CPA, CPC/CPQL, per-call, tiered, and revenue-share payouts
Set bid and payout strategy by vertical
Partner with CRM, call-center, and sales teams to optimize downstream outcomes
Analyze program data to identify opportunities and issues
Lead affiliate recruitment, activation, optimization, compliance, creative assets, and reporting
Mediate partnerships and placements with new affiliates
Manage publisher relationships and communication
Represent Tinuiti at conferences and events as needed
Improve processes and introduce innovative approaches supporting client success
Train and mentor strategists and specialists through playbooks, SOPs, workshops, office hours, and account reviews
Mentor junior team members and delegate effectively

Requirements

What you’ll need

7+ years of affiliate or performance marketing experience, with 5+ years focused on lead generation
Hands-on experience managing pay-per-call and lead-gen programs, including call tracking, lead form submissions, and lead validation
Experience in lead-gen-heavy verticals such as home services, fintech/financial services, and education; insurance, legal, health, and solar also valued
Experience with affiliate networks and platforms such as Impact, Rakuten, and CJ
Working knowledge of lead-gen compliance, including TCPA, consent capture, vertical-specific rules, fraud, and quality management
Strong analytical skills, including funnel and unit economics
Advanced Excel/Sheets and PowerPoint/Slides
Bachelor's degree
Up to 30% travel, fluctuating based on client need
Experience training or mentoring teammates, or building enablement content
Affiliate recruitment, relationship-building, budget management, and daily program operations
Experience with CRM or offline-conversion feedback and quality scoring
Working knowledge of HTML
Lead-gen and call platforms such as Ringba, Invoca, Retreaver, and LeadsPedia/CAKE-type systems are a plus

Benefits

Comp & perks

Unlimited paid time off
Fully remote environment
Flexible time off
20 paid holidays
Medical, Dental, Vision, Life & Disability insurance
Flex Spending Accounts
Retirement plan with up to 4% match at 100% of contributions
Fringe
Forma
Unlimited Telemedicine and Teletherapy at no cost
Thankful giving
Equity
Birthing parents receive 16 weeks of leave with 100% pay
Partners receive 12 weeks of parental leave
On-demand learning
Mentorship program
Leadership and management development programs and resources
Discretionary performance bonus