Senior Director, Commerce Media – Amazon, Walmart

Tinuiti

. Lead Commerce strategy across a book of major clients .

Posted 11/4/2026full-timeRemote • United StatesSenior💰 $165,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in leading commerce strategies, managing client relationships, and developing high-performing teams. Proficient in leveraging commerce platforms, data analytics, and AI technologies to drive growth and optimize performance.

Highest-signal resume keywords

Commerce Strategy LeadershipClient Relationship ManagementCommerce Platform ExpertiseData-Driven Growth MeasurementExecutive Communication Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Commerce StrategyMarketplace DynamicsEcommerceKPI FrameworksGrowth MeasurementAI CapabilitiesPerformance OptimizationInnovation ScalingSolutioningBusiness Storytelling

Soft Skills

Executive CommunicationInfluencing StakeholdersTeam AlignmentCoaching LeadersCross-Functional Collaboration

Tools & Technologies

Commerce PlatformsRetail MediaThird-Party TechnologyAI-Enabled Workflows

Industry Keywords

Growth-Focused MarketingClient ObjectivesMarket RealitiesPortfolio HealthOperating Rigor

About the role

Key responsibilities & impact

Lead Commerce strategy across a book of major clients
Translate business ambition into integrated commerce growth plans across marketplaces, retail media, and the broader commerce ecosystem
Elevate Tinuiti’s broader Commerce practice through innovation, output quality, hiring, capability building, and best practices
Design and socialize multi-year commerce growth strategies aligned with client objectives, investment priorities, and market realities
Build trusted relationships with executive-level client contacts and navigate complex commerce platform, retail, and organizational dynamics
Own commerce client relationships and tie strategies to growth, retention, profitability, and market share
Lead high-stakes client meetings and executive presentations
Lead marquee new business efforts, including solutioning and executive storytelling
Drive adoption of Tinuiti’s product suite, third-party technology, and AI-enabled workflows
Partner with Innovation & Growth and adjacent leaders to codify emerging best practices and scale innovation
Oversee commerce performance data, platform signals, KPIs, measurement, experimentation, and optimization
Oversee comprehensive commerce strategies across platforms, marketplaces, and full-funnel commerce growth
Contribute internal and external thought leadership on emerging trends and growth opportunities
Strengthen cross-functional collaboration between commerce specialists, client teams, and adjacent channel experts
Improve standards, processes, playbooks, quality controls, operating rigor, and portfolio health
Identify cross-sell and growth opportunities and support new business efforts
Lead and develop a high-performing commerce organization, including managers, senior specialists, and rising leaders
Set performance, quality, and values expectations and hold leaders accountable
Coach leaders, support hiring and organizational design, and build succession readiness

Requirements

What you’ll need

12+ years of experience in commerce, retail media, marketplace strategy, ecommerce, or related growth-focused marketing roles
Proven experience leading major client relationships and commerce strategies in fast-moving, platform-driven environments
Demonstrated success managing and developing multi-level teams, including more senior specialists or managers
Deep expertise in commerce platforms and marketplace dynamics
Ability to connect strategy, execution, and business outcomes
Strong command of commerce-related data, KPI frameworks, and growth measurement
Strong understanding of product, technology, and AI capabilities as tools to improve efficiency, strategy, and client impact
Excellent executive communication and presentation skills
Ability to influence senior stakeholders through clarity, confidence, and commercial acumen
Ability to navigate complexity across clients, partner relationships, and internal initiatives while maintaining strategic focus and team alignment

Benefits

Comp & perks

Unlimited paid time off
Fully remote environment
Flexible time off
20 paid holidays, including multiple long weekends
Medical, Dental, Vision, Life & Disability insurance
Flex Spending Accounts
Retirement match up to 4% of contributions at 100%
Fringe
Forma
Unlimited Telemedicine and Teletherapy at no cost
Thankful giving
Equity
Birthing parents receive 16 weeks of leave with 100% pay
Partners receive 12 weeks of parental leave with 100% pay
On-demand learning
Mentorship program
Leadership and management development programs and resources
Monthly variable revenue payment opportunity through RevShare
Discretionary annual performance bonus