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Tinuiti

Senior Manager, Commerce Media

Tinuiti

. Lead commerce media strategy and activation across a broader portfolio of client accounts .

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading commerce media strategy and team development, with a strong focus on performance management, optimization, and measurement across retail media platforms. Proficient in data-driven decision-making and effective communication to align client objectives with integrated commerce media planning.

Highest-signal resume keywords
Commerce Media StrategyTeam DevelopmentPerformance ManagementCommerce Media OptimizationRetail Media Ecosystems

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Commerce Media OptimizationMeasurement ConceptsPerformance ManagementQA OversightData-Driven Decision MakingStandardization of ProcessesTesting RigorIncrementalityExperimentationRetail Seasonality Dynamics
Soft Skills
Strong CommunicationExecutive-Ready StorytellingCoachingFeedback ProvisionCollaboration
Tools & Technologies
Tinuiti ToolsRetail Media PlatformsAutomation ToolsAI Utilization
Industry Keywords
Commerce MediaRetail MediaPaid CommerceAmazonWalmartCriteoCross-Channel PlansClient AccountsGrowth PlaysPerformance Narratives

About the role

Key responsibilities & impact
  • Lead commerce media strategy and activation across a broader portfolio of client accounts
  • Manage and develop a team of Commerce individual contributors and potentially first-line managers
  • Ensure consistent, high-quality delivery across retail media platforms including Amazon, Walmart, and Criteo
  • Coach team members, conduct 1:1s, provide feedback, and develop career paths
  • Review and elevate client-facing plans, performance narratives, testing agendas, and readouts
  • Lead hiring, interviewing, talent evaluation, promotion recommendations, and development planning
  • Promote cross-training across commerce media capabilities and platforms
  • Own integrated commerce media planning and execution aligned with client business objectives
  • Lead or co-lead senior client touchpoints and communicate recommendations, trade-offs, and expectations
  • Align commerce media work with full-funnel and cross-channel plans
  • Standardize planning, execution, QA, pacing, change logs, documentation, and reporting across retail media
  • Implement and enforce the Commerce Media Tinuiti Way
  • Drive collaboration and manage dependencies across adjacent teams
  • Improve team proficiency in Tinuiti tools, commerce platforms, automation, and appropriate AI use
  • Sponsor reusable templates and workflows to reduce manual work and rework
  • Route platform and workflow feedback to senior commerce leadership and product/operations partners
  • Ensure data-driven decisions using pacing, CPC/CPA, ROAS/ACoS, NTB, and share-of-voice or brand signals
  • Set testing rigor, define hypotheses and read timing, and document learnings
  • Oversee measurement alignment and incorporate learnings into future plans
  • Identify and scale growth plays across client accounts
  • Reduce recurring waste through standards, safeguards, and coaching
  • Lead 1–2 cross-account initiatives per half to improve consistency or efficiency

Requirements

What you’ll need
  • 7–10+ years in commerce media, retail media, or paid commerce
  • Meaningful experience across major retail media ecosystems, such as Amazon and/or Walmart plus others
  • Proven experience leading and developing teams, including individual contributors and potentially first-line managers
  • Experience with performance management, QA oversight, and capability building
  • Strong command of commerce media optimization and measurement concepts, including ROAS/ACoS, NTB, incrementality, experimentation, and retail seasonality/event dynamics
  • Ability to standardize ways of working across multiple accounts and maintain high quality under changing priorities
  • Strong communication and executive-ready storytelling skills
  • Ability to translate complex performance drivers into clear actions and expectations for clients and internal leadership

Benefits

Comp & perks
  • Unlimited paid time off
  • Fully remote environment
  • Flexible work arrangements
  • 20 paid holidays
  • Medical, Dental, Vision, Life & Disability insurance
  • Flex Spending Accounts
  • Retirement plan with 100% match up to 4% of contributions
  • Fringe
  • Forma
  • Unlimited Telemedicine and Teletherapy at no cost
  • Thankful giving
  • Equity
  • Birthing parents: 16 weeks of leave with 100% pay
  • Partners: 12 weeks of parental leave
  • On-demand learning
  • Mentorship program
  • Leadership and management development programs and resources
  • Monthly variable revenue payment opportunity through RevShare
  • Discretionary annual performance bonus