Senior Manager, Commerce Media

Tinuiti

. Lead commerce media strategy and activation across a broader portfolio of accounts .

Posted 11/9/2026full-timeRemote • United StatesSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading commerce media strategy and team development, with a strong focus on performance management, optimization, and measurement across major retail media platforms. Capable of driving data-driven decisions and fostering collaboration to achieve client business objectives.

Highest-signal resume keywords

Commerce Media StrategyTeam DevelopmentPerformance ManagementCommerce Media OptimizationRetail Media Ecosystems

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ROASACoSIncrementalityExperimentationQA OversightData-Driven Decision MakingPerformance MeasurementStandardization of ProcessesClient-Facing Plans ReviewTesting Hypotheses

Soft Skills

Strong CommunicationExecutive-Ready StorytellingCoaching and FeedbackCross-Functional CollaborationAdaptability to Changing Priorities

Tools & Technologies

Tinuiti ToolsRetail Media PlatformsAutomation ToolsCommerce Platforms

Industry Keywords

Commerce MediaRetail MediaPaid CommerceAmazonWalmartCriteoClient ManagementGrowth PlaysPerformance NarrativesCross-Channel Plans

About the role

Key responsibilities & impact

Lead commerce media strategy and activation across a broader portfolio of accounts
Manage and develop a team of Commerce individual contributors
Ensure consistent, high-quality delivery across Amazon, Walmart, Criteo, and similar retail media platforms
Coach, review, standardize best practices, and partner cross-functionally
Handle major launches, complex troubleshooting, and high-stakes client moments
Set team goals, conduct regular 1:1s, provide coaching and feedback, and develop career paths
Review client-facing plans, performance narratives, testing agendas, and readouts
Lead hiring, interviewing, talent evaluation, promotion recommendations, and development planning
Promote cross-training across commerce media capabilities
Own integrated commerce media planning and execution aligned with client business objectives
Lead or co-lead senior client touchpoints and communicate recommendations, trade-offs, and expectations
Connect commerce media work with full-funnel and cross-channel plans
Standardize launch readiness, QA, pacing hygiene, change logs, documentation, and reporting
Implement and enforce the Commerce Media Tinuiti Way
Build collaboration cadences across adjacent teams and manage dependencies and handoffs
Drive proficiency in Tinuiti tools, commerce platforms, automation, and appropriate AI usage
Sponsor reusable templates and workflows to reduce manual work and rework
Route platform and workflow feedback to commerce leadership and product/operations partners
Ensure data-driven decisions using pacing, CPC/CPA, ROAS/ACoS, NTB, and share-of-voice/brand signals
Set testing hypotheses, setups, read timing, and learning documentation
Oversee measurement alignment and incorporate learnings into future plans
Identify and scale growth plays across client accounts
Reduce inefficient spend, QA errors, pacing delays, and poor inventory patterns
Lead 1–2 cross-account initiatives per half to improve consistency or efficiency

Requirements

What you’ll need

7–10+ years in commerce media, retail media, or paid commerce
Meaningful experience across major retail media ecosystems, including Amazon and/or Walmart plus others
Proven experience leading and developing teams, including individual contributors and potentially first-line managers
Experience with performance management, QA oversight, and capability building
Strong command of commerce media optimization and measurement concepts, including ROAS/ACoS, NTB, incrementality, experimentation, and retail seasonality/event dynamics
Demonstrated ability to standardize ways of working across multiple accounts
Ability to maintain high quality under changing priorities
Strong communication and executive-ready storytelling skills
Ability to translate complex performance drivers into clear actions and expectations for clients and internal leadership

Benefits

Comp & perks

Unlimited paid time off
Fully remote environment
Flexible work arrangements
20 paid holidays
Medical, dental, vision, life and disability insurance
Flex Spending Accounts
Retirement match up to 4% of contributions at 100%
Fringe
Forma
Unlimited telemedicine and teletherapy at no cost
Thankful giving
Equity
Birthing parents: 16 weeks leave with 100% pay
Partners: 12 weeks parental leave
On-demand learning
Mentorship program
Leadership and management development programs and resources
Monthly variable revenue payment opportunity through RevShare
Discretionary annual performance bonus