Senior Manager, Commerce Retail Media Networks

Tinuiti

. Lead commerce media strategy and activation for a broader slice of accounts .

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $100,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading commerce media strategy and team development, with a strong focus on optimizing performance across major retail media platforms. Proficient in data-driven decision-making and effective communication to align client objectives with actionable strategies.

Highest-signal resume keywords

Commerce Media StrategyTeam DevelopmentRetail Media OptimizationPerformance ManagementData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Commerce Media OptimizationMeasurement ConceptsROAS/ACoSIncrementality ConceptsExperimentation BasicsRetail Seasonality DynamicsStandardization of ProcessesQuality Assurance OversightIntegrated Commerce Media PlanningCross-Channel Planning

Soft Skills

Strong CommunicationExecutive-Ready StorytellingCoachingCollaborationAdaptability

Tools & Technologies

Tinuiti ToolsAmazonWalmartCriteoAutomation TechnologiesAI Utilization

Industry Keywords

Commerce MediaRetail MediaPaid CommercePerformance DriversClient Business Objectives

About the role

Key responsibilities & impact

Lead commerce media strategy and activation for a broader slice of accounts
Manage and develop a team of Commerce individual contributors
Ensure consistent, high-quality delivery across retail media platforms such as Amazon, Walmart, and Criteo
Coach team members, review work, standardize best practices, and partner cross-functionally
Lead hiring, talent evaluation, promotion recommendations, stretch assignments, and targeted development
Conduct integrated commerce media planning and execution aligned with client business objectives
Lead or co-lead commerce media portions of senior client touchpoints
Connect commerce media work to full-funnel and cross-channel plans
Standardize planning, execution, reporting, launch readiness, QA, pacing, change logs, and documentation
Drive proficiency in Tinuiti tools and commerce platforms, including technology, automation, and appropriate AI use
Sponsor reusable templates and workflows to reduce manual work and rework
Collect and route platform and workflow feedback to senior commerce leadership and product/ops partners
Use data to diagnose performance drivers and recommend actions
Set expectations for testing rigor, learning loops, measurement alignment, and documentation
Identify and scale growth plays across multiple client accounts
Reduce recurring waste through standards, safeguards, and coaching
Lead 1–2 cross-account initiatives per half improving commerce media consistency or efficiency

Requirements

What you’ll need

7–10+ years in commerce media / retail media / paid commerce
Meaningful experience across major retail media ecosystems, such as Amazon and/or Walmart plus others
Proven experience leading and developing teams, including ICs and potentially first-line managers
Experience with performance management, QA oversight, and capability building
Strong command of commerce media optimization and measurement concepts, including ROAS/ACoS, NTB, incrementality concepts, experimentation basics, and retail seasonality/event dynamics
Demonstrated ability to standardize ways of working across multiple accounts and maintain high quality under changing priorities
Strong communication and executive-ready storytelling skills
Ability to translate complex performance drivers into clear actions and expectations for clients and internal leadership

Benefits

Comp & perks

Unlimited paid time off
Fully remote environment
Flexible time off
20 paid holidays
Medical, Dental, Vision, Life & Disability insurance
Flex Spending Accounts
Retirement match up to 4% of contributions at 100%
Fringe
Forma
Unlimited Telemedicine and Teletherapy at no cost
Thankful giving
Equity
Birthing parents receive 16 weeks of leave with 100% pay
Partners receive 12 weeks of parental leave
On-demand learning
Mentorship program
Leadership and management development programs and resources
Monthly variable revenue payment opportunity through RevShare
Discretionary annual performance bonus