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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in launching and optimizing TV, video, audio, and display campaigns while effectively communicating insights and recommendations to clients. Proficient in data analysis and performance monitoring to drive customer acquisition and revenue growth.
Highest-signal resume keywords
TV/Video/Audio/Display Campaign ManagementData Analysis and Performance MonitoringGA4 and Platform AnalyticsA/B Testing and Statistical SignificanceStrong Written and Verbal Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationBudget ManagementSQLPerformance ReportingMedia Analytics
Soft Skills
Effective Team CollaborationClient CommunicationPresentation SkillsProblem-SolvingAdaptability
Tools & Technologies
GA4Bliss Point SignalsAnalytics Platforms
Industry Keywords
Customer AcquisitionRevenue GrowthCAC/CPxLTV GoalsMedia Learnings
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Launch and improve TV, video, audio, and display campaigns to grow new customers and revenue
- Follow Tinuiti Way practices and turn performance and media learnings into next actions
- Pilot small, safe innovations before wider rollout
- Partner with Client Leadership, Analytics/Econometrics, Creative, and Search, Social, and Commerce/Retail Media channel teams
- Communicate clearly with clients and document reusable learnings
- Prepare accurate, on-time updates and contribute to QBR inputs
- Explain results and next steps tied to reach, CAC/CPx, and revenue/LTV goals
- Recommend budget, pacing, frequency cap, and network mix changes within guardrails
- Apply TVAD craft across audience/data sources, inventory quality, frequency/overlap control, and attention/quality
- Create reusable how-to guides
- Use Bliss Point signals to guide optimizations and log issues and feedback for Product/Analytics partners
- Monitor performance daily/weekly and build recurring reports
- Run basic A/B tests or simple holdouts with predefined success criteria and read cadence
- Maintain healthy budgets and pacing
- Explain and advocate for Tinuiti’s measurement and attribution framework
- Support data and operations quality with checklists
- Manage a clear work queue and deliver on time
- Reduce rework and non-converting spend
- Contribute to qualified reach, new-household acquisition, and revenue/LTV
- Improve attention/viewability and brand safety
- Reduce unmanaged frequency and overlap
- Deliver and document safe TVAD innovations
- Pilot and adopt optimization features and Bliss Point-guided moves
- Maintain or improve CAC/ROAS/CPx while growing profitable volume
Requirements
What you’ll need- 3–5+ years running TV/video/audio/display with hands-on builds, launches, pacing, and optimizations; or 3–5+ years in analytical roles (finance/consulting) with strong media analytics exposure
- Comfortable with GA4 and platform analytics
- Ability to turn data into clear next steps and simple forecasts
- SQL a plus
- Familiar with testing basics (A/B, incrementality/lift at a high level) and statistical significance
- Strong written and verbal communication skills
- Ability to present clearly
- Effective partner to the broader team
- Confident on weekly client calls with limited oversight
- Ability to work remotely in the USA
Benefits
Comp & perks- Unlimited paid time off
- Fully remote environment
- Flexible time off
- 20 paid holidays
- Medical, Dental, Vision, Life & Disability insurance
- Flex Spending Accounts
- Retirement match up to 4% of contributions at 100%
- Fringe
- Forma
- Unlimited Telemedicine and Teletherapy at no cost
- Thankful giving
- Equity
- Birthing parents receive 16 weeks of leave with 100% pay
- Partners receive 12 weeks of parental leave with 100% pay
- On-demand learning
- Mentorship program
- Leadership and management development programs and resources
- Discretionary performance bonus
