Social Strategist

Tinuiti

. Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit .

Posted 9/22/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing Paid Social programs across multiple platforms, utilizing data-driven strategies to optimize performance and drive customer growth. Proficient in designing and executing tests that connect media efforts to revenue outcomes while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Paid Social ManagementMeta Advantage+TikTok Smart PerformanceGA4 AnalyticsCreative Testing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid Social StrategyAudience DesignCreative TestingBudget OptimizationA/B TestingEvent MappingPixel/CAPI ManagementData AnalysisPerformance MetricsClient Reporting

Soft Skills

Stakeholder CommunicationInfluencing SkillsClient-Facing PresenceCollaborationTeaching and Documentation

Tools & Technologies

MetaTikTokPinterestSnapchatRedditBliss PointAutomation ToolsUTMsPerformance+Smart Performance

Industry Keywords

Full-Funnel MarketingCustomer Acquisition CostLifetime ValueCreative FatigueTracking and Analytics

About the role

Key responsibilities & impact

Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit
Grow new customers, revenue, and LTV
Use data and creative learnings to make decisions, test strategies, and scale winning ideas
Use automation and Bliss Point insights to optimize spend and reduce waste
Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership in the Pod
Turn best practices into repeatable playbooks
Translate business goals into Paid Social plans across prospecting, retargeting, and loyalty
Set client expectations, explain options and trade-offs, and report results tied to business impact
Teach clients and teammates and document reusable practices
Use platform features and automation to improve results
Apply Bliss Point insights to guide budgets, tests, and creative/audience decisions
Design practical holdout, lift, or A/B tests and establish success criteria
Maintain healthy tracking, including pixel/CAPI, event mapping, UTMs, and GA4
Explain data limitations when recommending changes
Reduce creative fatigue, overlapping audiences, and learning-phase resets
Help the Pod adopt better ways of working
Pilot and scale automation and Bliss Point-guided allocations with proven incremental impact

Requirements

What you’ll need

5+ years managing Paid Social across Meta and TikTok
Experience with Pinterest, Snapchat, or Reddit is a plus
Hands-on experience with Meta Advantage+, value optimization, and CAPI
Hands-on experience with TikTok Smart Performance
Hands-on experience with Pinterest Performance+
Experience with audience design
Experience with creative testing
Basic catalog/DPA experience
Comfortable with GA4 and platform analytics
Ability to design tests and connect media to revenue, CAC, and LTV
Senior stakeholder-ready storytelling
Ability to influence across functions
Client-facing presence

Benefits

Comp & perks

Unlimited paid time off
Fully remote work environment
20 paid holidays
Medical, dental, vision, life and disability insurance
Flexible Spending Accounts
Retirement plan with match up to 4% of contributions at 100%
Fringe benefits
Forma wellness benefits
Unlimited telemedicine and teletherapy at no cost
Thankful giving
Equity
Birthing parents: 16 weeks of leave with 100% pay
Partners: 12 weeks of parental leave with 100% pay
On-demand learning
Mentorship program
Leadership and management development programs and resources
Monthly variable revenue payment opportunity through RevShare
Discretionary annual performance bonus