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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and optimizing TV, video, audio, and display campaigns, with a strong focus on data analysis and performance metrics. Proficient in collaboration and communication to drive campaign success and maintain budget efficiency.
Highest-signal resume keywords
Campaign ManagementData AnalysisAudience SelectionAdvanced Excel/SheetsGA4 Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationA/B TestingSQL FamiliarityPerformance MetricsBudget Management
Soft Skills
Strong CommunicationCollaboration Skills
Tools & Technologies
GA4Reporting PlatformsPresentation Tools
Industry Keywords
CTV/OTTProgrammatic DisplayDigital Audio/PodcastsMedia LearningsSOPs
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Build, launch, and improve TV, video, audio, and display campaigns, including CTV/OTT, online video, digital audio/podcasts, and programmatic display
- Grow new customers and revenue while maintaining efficiency
- Apply Tinuiti Way best practices and convert performance and media learnings into next actions
- Test small, safe innovations before wider rollout
- Partner with Client Leadership, senior channel colleagues, and Search, Social, Commerce/Retail Media, and other channel teams
- Share clear, timely updates and prepare weekly, monthly, and QBR inputs
- Make approved campaign changes involving promotions, budgets, pacing, and basic frequency caps
- Apply audience selection, placement/inventory quality, frequency control, creative rotations, and format best practices
- Follow SOPs, checklists, and templates for setup, QA, delivery checks, and weekly readouts
- Escalate deviations and document outcomes and feedback
- Monitor reach, frequency, cost-per-result, and delivery through reporting platforms
- Build recurring reports and conduct basic side-by-side tests with success criteria
- Maintain healthy campaign delivery and budgets
- Manage task lists, meet deadlines, reduce rework and non-converting spend, and document fixes and outcomes
- Pilot optimization features and Bliss Point-guided adjustments with proven incremental impact
Requirements
What you’ll need- 2–3+ years in TV/video/audio/display execution with hands-on builds, launches, pacing, and optimizations
- Alternatively, 1–3 years in finance/consulting/analytics with strong data skills
- Comfortable with GA4 and platform analytics
- SQL familiarity is a plus
- Basic testing literacy, including A/B testing, simple lift concepts, and statistical significance awareness
- Strong communication and collaboration skills
- Advanced Excel/Sheets and presentation tools
- Bachelor’s degree or equivalent experience
Benefits
Comp & perks- Unlimited paid time off
- Fully remote environment
- Flexible work arrangements
- 20 paid holidays
- Medical, Dental, Vision, Life & Disability insurance
- Flex Spending Accounts
- Retirement match up to 4% of contributions at 100%
- Fringe
- Forma
- Unlimited Telemedicine and Teletherapy at no cost
- Thankful giving
- Equity
- Birthing parents receive 16 weeks of leave with 100% pay
- Partners receive 12 weeks of parental leave
- On-demand learning
- Mentorship program
- Leadership and management development programs and resources
- Discretionary performance bonus
