TV, Video, Audio & Display Strategist

Tinuiti

. Plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV while maintaining efficiency .

Posted 11/4/2026full-timeRemote • United StatesMid-LevelSenior💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing full-funnel media strategies across TV, video, audio, and display channels, leveraging data insights to drive customer growth and revenue. Proficient in coordinating with cross-functional teams and utilizing advanced analytics to optimize media investments and performance metrics.

Highest-signal resume keywords

5–7 Years Managing TV/Video/Audio/DisplayFamiliarity With DSPs/Ad PlatformsExperience With Incrementality/LiftAdvanced Excel/Sheets SkillsGA4 And Platform Analytics Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ForecastingIncrementality AnalysisA/B TestingMedia AnalyticsData Insights TranslationKPI TrackingBudget ShapingTVAD Test DesignClient Strategy ExecutionPerformance Channel Management

Soft Skills

Client-Ready StorytellingClear Expectation-SettingEffective PartneringClean DocumentationCommunication

Tools & Technologies

Bliss Point InsightsDSP Goal StrategiesMedia Verification CapabilitiesPMP CoordinationSQL Familiarity

Industry Keywords

CTV/OTTProgrammatic DisplayIncrementalityCustomer Acquisition Cost (CAC)Lifetime Value (LTV)Audience/Data UsageFrequency ManagementCreative InsightsCommerce/Retail MediaOnline Video

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV while maintaining efficiency
Translate data and media learnings into clear decisions and run practical innovations
Use Bliss Point insights, including Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights, to focus investment
Partner with Client Leadership, Media Investment, Econometrics, Creative, Search, Social, and Commerce/Retail Media teams
Turn business goals into TVAD plans across awareness, consideration, and performance channels
Lead day-to-day client strategy and execution
Present growth-focused updates and QBRs connecting media to revenue, CAC, LTV, and incremental reach
Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative
Use DSP goal strategies, pacing, frequency, brand safety, and verification capabilities responsibly
Pilot, measure, and scale platform and media innovations
Apply Bliss Point insights to shape budgets and innovation, and provide structured feedback to improve tools
Design valid TVAD tests, define success thresholds, maintain read cadence, and forecast impact and risk
Explain and advocate for Tinuiti’s measurement and attribution framework to internal and external senior stakeholders
Explain model caveats when recommending changes and support data/operations health
Reduce recurring waste such as unmanaged frequency, low-quality inventory, and overlap
Help the Pod adopt better ways of working
Track KPIs for growth, quality, innovation, product/AI adoption, and efficiency

Requirements

What you’ll need

5–7 years managing TV/video/audio/display at scale, including CTV/OTT, linear, online video, digital audio/podcasts, and programmatic display, with end-to-end ownership; or 5–7 years in analytical roles such as finance/consulting with strong media analytics exposure
Familiarity with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management
Comfortable coordinating with publishers/PMPs/partners
Experience with incrementality/lift and basic A/B tests
Forecasting ability
Ability to connect media to revenue, CAC, LTV, incremental reach, and attention
Advanced Excel/Sheets skills
SQL familiarity preferred
GA4 and platform analytics experience
Clean documentation and communication
Client-ready storytelling and clear expectation-setting
Ability to partner effectively with Econometrics, Creative, channel teams, and Client Leadership

Benefits

Comp & perks

Unlimited paid time off
Fully remote environment
Flexible time off
20 paid holidays
Medical, Dental, Vision, Life & Disability insurance
Flex Spending Accounts
Retirement plan with match up to 4% of contributions at 100%
Fringe
Forma
Unlimited Telemedicine and Teletherapy at no cost
Thankful giving
Equity
Birthing parents receive 16 weeks of leave with 100% pay
Partners receive 12 weeks of parental leave
On-demand learning
Mentorship program
Leadership and management development programs and resources
Monthly variable revenue payment opportunity (RevShare)
Discretionary annual performance bonus