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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing full-funnel media strategies, including TV, video, audio, and display, with a strong focus on data-driven decision-making and client collaboration. Proficient in utilizing advanced analytics and measurement frameworks to connect media investments to business outcomes.
Highest-signal resume keywords
TV/Video/Audio/Display ManagementMedia AnalyticsDSP/Ad Platform FamiliarityForecasting AbilityClient Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisIncrementality/Lift KnowledgeA/B TestingAdvanced Excel/SheetsSQL FamiliarityGA4 ExperienceMeasurement FrameworksBudget ShapingTesting DesignPerformance Metrics
Soft Skills
Client-Ready StorytellingClear Expectation-SettingStructured FeedbackCollaborationTeaching and Codifying
Tools & Technologies
DSPsAd PlatformsAnalytics PlatformsMedia Investment ToolsCreative Tools
Industry Keywords
Full-Funnel MarketingMedia InvestmentEconometricsIncremental ReachRevenue ConnectionFrequency ManagementPMPsChannel TeamsClient LeadershipBliss Point Insights
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Plan and improve full-funnel TV, video, audio, and display programs
- Translate data and media learnings into clear decisions
- Run practical innovations and scale what works
- Use Bliss Point insights to focus investment where it performs best
- Partner with Client Leadership, Media Investment, Econometrics, Creative, Search, Social, Commerce/Retail Media, and other channel teams
- Turn business goals into TVAD plans across awareness, consideration, and performance
- Lead day-to-day client strategy and execution
- Present growth-focused updates and QBRs connecting media to revenue, CAC, LTV, and incremental reach
- Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative
- Teach clients and teams and codify playbooks
- Use DSP goal strategies, pacing, frequency, brand safety, and verification responsibly
- Pilot, measure, and scale platform innovations
- Apply Bliss Point insights to shape budgets and innovations
- Provide structured feedback to improve tools
- Design valid TVAD tests, including geo/lift, holdout, A/B, or time-series tests
- Define success thresholds and maintain a steady measurement cadence
- Forecast expected impact and risk
- Explain and advocate for Tinuiti’s measurement and attribution framework
- Explain model caveats when recommending changes
- Support data and operations health
- Reduce recurring waste such as unmanaged frequency, low-quality inventory, and overlap
- Help the Pod adopt better ways of working
Requirements
What you’ll need- 5–7 years managing TV/video/audio/display at scale with end-to-end ownership, or 5–7 years in analytical roles with strong media analytics exposure
- Familiarity with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management
- Comfortable coordinating with publishers/PMPs/partners
- Knowledge of incrementality/lift and basic A/B testing
- Forecasting ability
- Ability to connect media to revenue, CAC, LTV, incremental reach/attention
- Advanced Excel/Sheets
- SQL familiarity preferred
- GA4 and platform analytics experience
- Clean documentation and communication
- Client-ready storytelling and clear expectation-setting
- Ability to partner effectively with Econometrics, Creative, channel teams, and Client Leadership
Benefits
Comp & perks- Unlimited paid time off
- Fully remote environment
- Flexible work schedule
- 20 paid holidays
- Medical, Dental, Vision, Life & Disability insurance
- Flex Spending Accounts
- Retirement match up to 4% of contributions at 100%
- Fringe
- Forma
- Unlimited Telemedicine and Teletherapy at no cost
- Thankful giving
- Equity
- Birthing parents receive 16 weeks of leave with 100% pay
- Partners receive 12 weeks of parental leave with 100% pay
- On-demand learning
- Mentorship program
- Leadership and management development programs and resources
- Monthly variable revenue payment opportunity through RevShare
- Discretionary annual performance bonus
