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Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV while maintaining efficiency
- Translate data and media learnings into clear decisions
- Use Bliss Point insights including Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights to focus investment
- Partner with Client Leadership, Media Investment, Econometrics, Creative, Search, Social, and Commerce/Retail Media teams
- Turn business goals into TVAD plans across awareness, consideration, and performance channels
- Lead day-to-day client strategy and execution
- Present growth-focused updates and QBRs connecting media to business outcomes
- Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative
- Use DSP capabilities and optimization responsibly, including goal strategies, pacing, frequency, brand safety, and verification
- Pilot initiatives safely, measure results, and scale what works
- Apply Bliss Point insights to shape budgets and innovations
- Design TVAD tests such as geo/lift, holdout, powered A/B, or time-series tests
- Define success thresholds and maintain a regular measurement cadence
- Forecast expected impact and risk
- Explain and advocate for Tinuiti’s measurement and attribution framework
- Explain model caveats when recommending changes and support data/operations health
- Reduce waste from unmanaged frequency, low-quality inventory, and overlap
- Help the Pod adopt better ways of working
- Drive KPIs across growth, quality, innovation, product/AI adoption, and efficiency
Requirements
What you’ll need- 5–7 years managing TV/video/audio/display at scale with end-to-end ownership, or 5–7 years in analytical roles with strong media analytics exposure
- Familiarity with DSPs/ad platforms, verification/IVT/viewability, audience/data usage, and frequency management
- Comfortable coordinating with publishers/PMPs/partners
- Knowledge of incrementality/lift and basic A/B testing
- Forecasting experience
- Ability to connect media to revenue, CAC, LTV, incremental reach, and attention
- Advanced Excel/Sheets skills
- SQL familiarity preferred
- GA4 and platform analytics experience
- Clean documentation and communication
- Client-ready storytelling and clear expectation-setting
- Ability to partner effectively with Econometrics, Creative, channel teams, and Client Leadership
- FLSA classification: Exempt
Benefits
Comp & perks- Unlimited paid time off
- Fully remote environment
- Flexible time off
- 20 paid holidays, including multiple long weekends
- Medical, Dental, Vision, Life & Disability insurance
- Flex Spending Accounts
- Retirement match up to 4% of contributions at 100%
- Fringe
- Forma
- Unlimited Telemedicine and Teletherapy at no cost
- Thankful giving
- Equity
- Birthing parents receive 16 weeks of leave with 100% pay
- Partners receive 12 weeks of parental leave with 100% pay
- On-demand learning
- Mentorship program
- Leadership and management development programs and resources