Senior Trade Marketing Analyst – Retail Channel

. Lead the implementation of product launches in collaboration with the sales team and strategic customers.

Posted 9/26/2026full-timeSão Paulo • BrazilSeniorWebsite

Key responsibilities & impact

Lead the implementation of product launches in collaboration with the sales team and strategic customers.
Ensure product listings with priority customers and track product performance.
Monitor DN, DP, out-of-stock, sell-in, sell-out, inventory turnover, and distribution penetration indicators.
Develop training programs, support materials, and action plans to drive results.
Plan, control, and track Trade Marketing budgets.
Ensure the proper allocation of investments by customer and initiative in partnership with the sales team.
Monitor investment allocation and propose optimizations to maximize results.
Support the sales team in prioritizing and tracking investments.
Plan and coordinate promotional activities and in-store tastings at points of sale.
Manage agencies and suppliers responsible for activations.
Ensure the availability of the materials, products, and resources required for execution.
Track results and identify opportunities for improvement and efficiency.
Build and monitor dashboards and department KPIs.
Analyze results and provide recommendations to the Marketing and Sales teams.
Structure processes, controls, and tracking tools.
Ensure end-to-end management of initiatives, from planning through results measurement.

What you’ll need

Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, or a related field.
Experience in Trade Marketing, Marketing, or Sales is preferred.
Experience with product launches, promotional budget management, and point-of-sale activities, or with sell-in, sell-out, DN, DP, and ROI metrics, will be considered a plus.
Familiarity with Scanntech, advanced Excel, Power BI, and PowerPoint is preferred.

Comp & perks