Brand & Editorial Marketer

TLDR

. Define TLDR’s voice by turning positioning into a clear brand story and owning voice and tone guidelines .

Posted 10/16/2026full-timeRemote • United States, CanadaSeniorLead💰 $168,500 - $210,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing editorial strategies, brand voice, and tone guidelines while leveraging data-informed insights to create impactful B2B and consumer-facing content. Proven ability to manage editorial calendars and collaborate cross-functionally to drive content-driven demand generation.

Highest-signal resume keywords

B2B SaaS ExpertiseEditorial Calendar ManagementBrand Voice DevelopmentContent StrategyData-Informed Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentWriting and EditingContent Calendar ManagementAttribution MetricsTrend ReportingB2B Asset CreationCampaign DevelopmentLong-Form Content CreationShort-Form Content CreationAudience Analysis

Soft Skills

Strong Editorial JudgmentInfluential LeadershipCollaborative PartneringHands-On ContributionCommercial Mindset

Industry Keywords

Content StrategyBrand StorytellingDemand GenerationDigital MediaNewslettersContent StudioSales CollaborationAccount ManagementConsumer-Facing CampaignsFreelance Writer Management

About the role

Key responsibilities & impact

Define TLDR’s voice by turning positioning into a clear brand story and owning voice and tone guidelines
Shape executive and thought-leadership content
Own editorial strategy and the story pipeline
Build the content calendar and develop themes, angles, and stories for owned social, Growth, and Demand Generation channels
Partner with Strategy & Ops to turn first-party audience and performance data into trend reports, predictions, and other publishable content
Develop B2B assets for Sales and Account Management
Create consumer-facing brand work and test formats and channels such as video, social campaigns, and creative brand projects
Set the editorial quality bar across Content Studio
Partner with curators to ensure a consistent TLDR voice
Establish a year-ahead editorial calendar, brand voice and tone guide, B2B assets, and a working story pipeline
Build attribution for content-driven inbound demand
Own the ongoing brand-voice review function and consumer-facing narrative and campaign work

Requirements

What you’ll need

7–10 years of content or editorial experience
Deep expertise in either B2B SaaS or media/newsletters and familiarity with the other
Experience owning an editorial calendar
Experience developing brand voice and tone
Experience writing and editing long- and short-form content
Strategic, data-informed approach using traffic, CTR, engagement, and attribution metrics
Cross-functional experience partnering with Sales or Account Management on buyer-facing content
Experience managing freelance or contract writers
Strong editorial and brand judgment
Ability to lead through influence across Growth, Product Marketing, Content Studio, and external contributors
Ability to work as a hands-on individual contributor and player-coach
Audience-first and commercially minded approach
Bonus: experience building a content function from the ground up, working in digital media or newsletters, or owning both B2B buyer content and consumer brand storytelling
Must be authorized to work lawfully in the U.S.

Benefits

Comp & perks

Annual cash bonus of $43,000 at company revenue target, with upside up to $86,000
Tier-1 city salary bands regardless of where you live
Biannual team offsites
Flexible PTO plus holidays
Comprehensive medical, dental, and vision benefits with a 100% paid option
Empower 401(k) Plan
Paid parental leave
Home office stipend for equipment such as a standing desk, second monitor, chair, or walking pad
Learning & Development stipend, including AI tools