TLDR

Marketing

• Define TLDR’s voice by turning positioning into a clear brand story and owning voice and tone guidelines
• Shape executive and thought-leadership content
• Own editorial strategy and the story pipeline
• Build the content calendar and develop themes, angles, and stories for owned social, Growth, and Demand Generation channels
• Partner with Strategy & Ops to turn first-party audience and performance data into trend reports, predictions, and other publishable content
• Develop B2B assets for Sales and Account Management
• Create consumer-facing brand work and test formats and channels such as video, social campaigns, and creative brand projects
• Set the editorial quality bar across Content Studio
• Partner with curators to ensure a consistent TLDR voice
• Establish a year-ahead editorial calendar, brand voice and tone guide, B2B assets, and a working story pipeline
• Build attribution for content-driven inbound demand
• Own the ongoing brand-voice review function and consumer-facing narrative and campaign work

Explore Brand & Editorial Marketer at TLDR. Review requirements and application details.