Senior Demand Generation Marketer

TLDR

. Own inbound and marketing-sourced pipeline goals end to end .

Posted 10/17/2026full-timeRemote • United States, CanadaSenior💰 $164,000 - $255,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B demand generation with a focus on pipeline ownership and revenue growth. Proficient in running integrated marketing campaigns, optimizing performance, and leveraging AI and automation tools for enhanced efficiency.

Highest-signal resume keywords

B2B Demand GenerationIntegrated Campaign ManagementEmail Nurture ProgramsAttribution and Funnel AnalysisAI and Automation Tools

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Pipeline OwnershipCampaign OptimizationLifecycle ProgramsPerformance ReportingDemand-Generation Programs

Soft Skills

CollaborationStrategic ThinkingCommunication

Tools & Technologies

HubSpotEmail Marketing ToolsAutomation Tools

Industry Keywords

Product-Led GrowthSelf-Serve Entry PointsMedia SalesAdvertising Sales

About the role

Key responsibilities & impact

Own inbound and marketing-sourced pipeline goals end to end
Turn existing demand-generation programs into a scalable machine
Own paid campaigns, HubSpot nurtures, the email calendar, and conversion across the funnel
Test, optimize, and report on campaign performance
Take integrated campaigns to market, including webinars, gifting, and account playbooks
Partner with Product Marketing and Content
Collaborate with Sales on accounts, verticals, campaign strategy, and outbound marketing
Open new channels and audiences, including product-led and self-serve entry points
Report to the VP of Marketing

Requirements

What you’ll need

6+ years in B2B demand generation, owning a pipeline or revenue number
Hands-on experience running integrated campaigns across paid, email, web, and content
Experience with attribution and funnel analysis
Experience building, testing, and optimizing email nurture and lifecycle programs
Ability to use AI and automation tools
Ability to work closely with GTM Engineering
Nice to have: experience in media or advertising sales, product-led or self-serve motions, or selling to marketers

Benefits

Comp & perks

Annual bonus: $43,000 when the company hits its revenue goal, with upside up to $86,000 if the goal is exceeded
100% remote across the US and Canada
Biannual team offsites
Flexible PTO plus holidays
Comprehensive medical, dental, and vision benefits with a 100% paid option
Empower 401(k) Plan
Paid parental leave
Home office stipend for equipment such as a standing desk, second monitor, chair, or walking pad
Learning & Development Stipend, including AI tools