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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand design for consumer products, with a strong focus on creating and evolving brand identity systems that integrate seamlessly with product design and marketing strategies. Proficient in Figma and motion tools, capable of collaborating effectively across multidisciplinary teams.
Highest-signal resume keywords
Brand DesignFigma ProficiencyMotion DesignDesign Systems UnderstandingCollaboration Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand StrategyIdentity System DevelopmentDesign SystemsComponent ThinkingPrototypingPixel-Perfect Design
Soft Skills
CollaborationCommunicationCritique and Feedback
Tools & Technologies
FigmaAfter EffectsRiveAI Tools
Industry Keywords
Consumer ProductsVisual LanguageVoice and ToneMarketing CampaignsUser Experience (UX)
About the role
Key responsibilities & impact- Define and build Toast’s consumer-facing brand across product and marketing
- Evolve the Consumer brand into a complete identity system covering visual language, voice and tone, motion, illustration, photography, and guiding principles
- Partner with product designers to integrate the brand into onboarding, empty states, celebrations, loyalty moments, transitions, sound, and haptics
- Own the expressive layer of the product design system, including type, color, motion, and illustration
- Set creative direction across launch campaigns, paid and social, lifecycle email and push, app store, and partner moments
- Build templates and toolkits for marketing, growth, and content teams
- Define Consumer brand presence in restaurant and in-service moments across POS, handhelds, kiosks, receipts, and host stands
- Raise design quality through critiques, pairing, and hands-on output
- Create and ship pixel-perfect work in Figma, motion tools, or code
- Collaborate with product designers, product managers, engineers, marketing, growth, and content partners
- Report to the Consumer Product Design leader
Requirements
What you’ll need- 8+ years in brand design for consumer products
- Portfolio showing a brand built or meaningfully evolved across product and marketing, including the reasoning behind it
- Experience taking brand strategy to an identity system and shipped work inside a product design team
- Understanding of design systems, component thinking, and how brand works alongside UX
- Expert proficiency in Figma, including variables, components, and tokens
- Fluency in a motion tool such as After Effects or Rive
- Comfort with code for prototyping brand moments and discussing tokens, transitions, and haptics with engineers
- Ability to explain brand decisions to non-designers
- Ability to collaborate with design, product, marketing, and engineering teammates
- Willingness to use AI tools effectively in brand work
Benefits
Comp & perks- Competitive compensation and benefits programs
- Cash compensation, including overtime and bonus/commissions if eligible
- Equity
- Flexible benefits supporting a healthy lifestyle and changing needs
- AI tools provided across disciplines
- Hybrid work model valuing individual needs
- Reasonable accommodations for persons with disabilities