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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in community management and organic social growth, with a strong focus on consumer engagement and brand voice development across platforms like Instagram and TikTok. Proficient in data analysis to inform content strategy and community tactics while fostering relationships with local restaurants and creators.
Highest-signal resume keywords
Community ManagementOrganic Social GrowthContent CreationData AnalysisCollaboration Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyContent PublishingModerationEngagement ManagementPerformance MetricsUser-Generated ContentShort-Form VideoPhotographyEditing
Soft Skills
Strong CollaborationAdaptabilityPassion for Consumer Experience
Tools & Technologies
Community Management ToolsAnalytics Platforms
Industry Keywords
B2C BrandHospitality CultureLocal RestaurantsCreator-Led BrandsHypergrowth
About the role
Key responsibilities & impact- Build and grow Toast's organic consumer presence across Instagram, TikTok, and emerging channels
- Plan, create, and publish social-first content celebrating local restaurants and driving awareness, engagement, and repeat usage of Toast Local
- Develop platform-specific playbooks and grow followers into an active community
- Engage with comments, DMs, mentions, and conversations
- Own moderation, enforce community guidelines, manage threads, and escalate issues
- Monitor sentiment and surface community feedback, risks, and issues
- Define and protect a consumer brand voice distinct from Toast's B2B brand
- Partner with Brand, B2B Social, Comms, and Product Marketing
- Identify cultural moments, behaviors, and trends for participation
- Source and amplify user-generated content and build creator relationships
- Turn guest and operator stories into authentic, shareable content
- Share consumer-interest data and trends to establish Toast Local as a thought leader
- Test, iterate, and scale content formats and community tactics
- Define, monitor, and report on growth, engagement, sentiment, share-of-voice, and referral metrics
- Share insights with Consumer Growth, Brand, and Product partners to inform strategy, content, and product decisions
- Refine voice, formats, and channel mix using performance signals
Requirements
What you’ll need- 3+ years of experience in community management, organic social, or social content roles, ideally for a consumer-facing (B2C) brand or app
- Human, non-corporate writing voice and fluency across Instagram, TikTok, and emerging platforms
- Hands-on experience building and growing an organic social presence from the ground up
- Strong instincts for internet and hospitality culture
- Experience moderating online communities and managing engagement at scale
- Comfortable operating in ambiguity and helping shape an evolving function
- Strong collaboration skills across brand, marketing, and product partners
- Data-informed prioritization and ability to translate community and performance signals into decisions
- Passion for consumer experience and helping local restaurants grow
- Nice to have: experience with marketplace, mobile app, local/hospitality, startup, hypergrowth, food media, hospitality, or creator-led brands
- Nice to have: familiarity with community/social management tools and analytics platforms
- Nice to have: short-form video, photography, or editing skills
- Nice to have: experience managing multiple brand voices or working alongside a distinct B2B brand
Benefits
Comp & perks- Competitive compensation and benefits programs
- Cash compensation, including overtime and bonus/commissions if eligible
- Equity
- Benefits supporting a healthy lifestyle
- Flexible benefits to meet changing needs
- AI tools provided across disciplines
- Hybrid work model valuing individual needs
- Reasonable accommodations for persons with disabilities