GTM Engineer, Web

Toast

. Map the page and copy production process, including SEO, PMM, Legal, and Brand checkpoints, and build AI workflows to reduce cycle time and rework .

Posted 10/14/2026full-timeUnited StatesMid-LevelSenior💰 $97,000 - $198,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in web operations and production processes, with a strong focus on AI integration and optimization. Capable of building and improving workflows, training teams, and ensuring compliance with legal and privacy standards.

Highest-signal resume keywords

Web OperationsAI BuildingContentful ExperienceExperiment DesignAI Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web ProductionCROGrowth MarketingAI WorkflowsExperimentationMonitoringGuardrailsWeb-to-CRM Lead FlowAutomation PlatformsChatbot Tools

Soft Skills

Clear CommunicationTraining OthersIndependent Work

Tools & Technologies

ContentfulZapierWorkatoN8nAnthropicOpenAIGeminiMCPRAGOn-Site Chat Tools

Industry Keywords

AI GovernanceLegal ReviewPrivacyConsentData Enrichment

About the role

Key responsibilities & impact

Map the page and copy production process, including SEO, PMM, Legal, and Brand checkpoints, and build AI workflows to reduce cycle time and rework
Standardize requirements intake with templates, intake agents, and automated briefs
Build efficiencies in Contentful, its plug-ins, and connected tools with Web Platform engineering
Identify and resolve bottlenecks in the web scrum process from prioritization through deployment
Assist in building AI-powered experiences that improve visit-to-opportunity conversion
Build first-party AI tools for the Web, including prompts and evals
Configure and improve third-party tools for on-site chat, data enrichment, voice AI, and personalization
Set guardrails for AI on the public website with Legal, Brand, and Privacy
Define success metrics, run experiments, prove impact, and monitor live tools
Build reusable systems and document playbooks
Share successful practices through demos, training, and office hours, and help shape marketing’s AI standards and tools
Advise on build-versus-buy decisions
In the first six months, measurably reduce web production cycle time and improve visit-to-opportunity conversion through AI-powered site experiences

Requirements

What you’ll need

5+ years in web operations, web production, CRO/growth, marketing technology or solutions engineering, with recent hands-on AI building
Shipped AI agents or automated workflows that teams use every day
Experience running or redesigning a website production process, including CMS, intake, review, and release; Contentful preferred
Experience designing experiments and tying website changes to pipeline
Experience with evals, monitoring and guardrails for customer-facing AI
Clear communication with technical and non-technical teams
Experience training others on new tools
Ability to work independently end to end
On-site chat, chatbot, voice AI or personalization tools
LLM APIs and agent tooling, including Anthropic, OpenAI, Gemini, MCP, and RAG
Automation platforms, including Zapier, Workato, and n8n
AI governance, including legal review, accessibility, privacy, and consent
Web-to-CRM lead flow, including forms, enrichment, routing, and attribution

Benefits

Comp & perks

Competitive compensation and benefits programs
Cash compensation, including overtime and bonus/commissions if eligible
Equity
Flexible benefits supporting a healthy lifestyle and changing needs
Hybrid work model valuing individual needs
Reasonable accommodations for persons with disabilities