Manager, Marketing Operations – Ad Tech Lead

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. Own the full technical signal path for paid media across tracking/pixels, programs/campaigns, audiences/conversions API, and the Control Tower .

Posted 10/23/2026full-timeUnited StatesSenior💰 $97,000 - $198,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media technical signal paths, including event tracking and audience data flows across multiple ad platforms. Proficient in marketing automation and CRM systems, with a strong focus on data pipeline management and UTM governance.

Highest-signal resume keywords

Paid Media ManagementEvent TrackingMarketing Automation (Marketo)Data Pipeline ManagementCRM Systems (Salesforce)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion TrackingAudience SegmentationETL Tools (Hightouch)Data Discrepancy TroubleshootingUTM Governance

Soft Skills

Attention to DetailProcess OrientationCommunication SkillsSense of Humor

Tools & Technologies

MarketoSalesforceGoogle AdsMeta AdsTikTok AdsBing AdsChatGPT

Industry Keywords

Marketing OperationsAd TechMarketing AnalyticsPaid Spend Management

Tech Stack

Tools & technologies

ETL

About the role

Key responsibilities & impact

Own the full technical signal path for paid media across tracking/pixels, programs/campaigns, audiences/conversions API, and the Control Tower
Own event tracking, conversion signals, and audience data flows across Meta, Google, TikTok, Bing, ChatGPT, and other ad platforms
Manage and optimize Marketo paid program setup, scoring, audience segmentation, and ad-platform integrations
Manage CRM audience syncs and ETL data pipelines between source systems and ad platforms
Define and enforce naming conventions, UTM taxonomy, QA checklists, and bulk-build processes
Manage marketing technology integrations between Marketo, Salesforce, and advertising platforms
Build and maintain launch playbooks and QA frameworks for vendors, channels, and tests
Own Paid coverage within the Control Tower alerting suite and drive down time-to-detect for data issues
Maintain and QA reporting data pipelines feeding performance dashboards
Build, maintain, and refresh CRM-based suppression, retargeting, and lookalike audiences

Requirements

What you’ll need

5+ years in marketing operations, ad tech, or marketing analytics
Experience managing infrastructure for paid spend at $10M+ a year across 3+ ad platforms
Hands-on experience with offline conversion tracking, including Meta CAPI, Google Enhanced Conversions, or equivalent
Experience with a marketing automation platform such as Marketo or HubSpot
Experience with CRM systems and lead routing logic, such as Salesforce
Experience managing data pipelines and integrations via Hightouch or similar ETL tools
Strong UTM governance and tracking QA across multi-channel paid campaigns
Track record operating as an embedded technical partner to a Paid/growth team
Ability to troubleshoot data discrepancies and communicate findings to cross-functional stakeholders
Strong attention to detail and a bias toward process and documentation
A sense of humor

Benefits

Comp & perks

Competitive compensation and benefits programs
Cash compensation, including overtime and bonus/commissions if eligible
Equity
Benefits supporting a healthy lifestyle
Flexibility to meet changing needs
Hybrid work model
In-person collaboration
Reasonable accommodations for persons with disabilities
AI tools provided across disciplines to support work