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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and content marketing with a focus on backlink building and organic coverage. Proficient in managing outreach campaigns, utilizing AI tools for research and analysis, and collaborating across teams to enhance brand visibility.
Highest-signal resume keywords
SEO ExpertiseBacklink BuildingOutbound Outreach CampaignsAI Tool UtilizationProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Backlink AnalysisGuest Post WritingPitch DraftingCompetitive Gap ClosingSEO Tool Familiarity
Soft Skills
Strong Written CommunicationProject Management Instincts
Tools & Technologies
AhrefsGoogle Search ConsoleAI ToolsLLM-Based Tools
Industry Keywords
B2B SaaS MarketingHospitality MarketingCommunity-Led GrowthReddit Strategy
About the role
Key responsibilities & impact- Pitch relevant blogs and industry publications to earn coverage and backlinks organically
- Manage relationships with third-party review sites for inclusion and improved placement
- Write and place guest posts end to end, from drafting through securing placement
- Run backlink outreach campaigns targeting high-value assets
- Close competitive link and citation gaps
- Monitor backlink profile health, including toxic links, lost links, and anchor text distribution
- Maintain an organized outreach and link-building tracker
- Contribute to Reddit strategy and engagement
- Collaborate with Brand Content & Authority, PR, and Product partners
- Set the vision for new outreach channels and partnership types
- Use AI tools for target research, pitch drafting, and gap analysis
Requirements
What you’ll need- 4+ years of experience in SEO or content marketing with a track record of building backlinks and earning organic coverage
- Strong writing skills, including drafting guest posts and pitches
- Experience running outbound outreach campaigns at scale
- Familiarity with SEO/AEO/GEO tooling (Ahrefs or similar, Profound, Google Search Console, etc.)
- Comfort using AI and LLM-based tools and understanding AI/LLM citation ecosystems
- Strong written communication for pitches and outreach
- Strong project management instincts
- Experience with Reddit or community-led growth strategies (nice to have)
- B2B SaaS or restaurant/hospitality industry marketing background (nice to have)
- Track record of closing competitive backlink or citation gaps with measurable results (nice to have)
Benefits
Comp & perks- Cash compensation (overtime, bonus/commissions if eligible)
- Equity
- Benefits programs supporting a healthy lifestyle
- Hybrid work model valuing individual needs
- AI tools provided across disciplines
- Reasonable accommodations for persons with disabilities
