Senior Manager, Lifecycle Marketing

Toast

. Build and manage lifecycle programs across conversion, onboarding, activation, adoption, retention, renewal support and cross-sell .

Posted 11/4/2026full-timeCanadaSenior💰 $123,000 - $197,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, customer journey design, and campaign optimization, leveraging advanced marketing automation tools and predictive analytics to drive customer engagement and revenue growth. Proficient in managing cross-sell and expansion programs while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Lifecycle MarketingMarketing AutomationJourney OrchestrationCross-Sell ProgramsPredictive Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCustomer Journey DesignCampaign OptimizationSegmentationPersonalizationBehavioral TriggersData AnalysisAudience BuildingCross-Sell StrategiesCustomer Lifecycle Management

Soft Skills

CollaborationLeadershipCommunicationAnalytical ThinkingProblem Solving

Tools & Technologies

MarketoSalesforceSnowflakeBigQueryCRM SystemsCDPWeb AnalyticsAI-Powered WorkflowsNo-Code Data ToolsDecisioning Engines

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Analytics

Industry Keywords

B2B SaaSFintechCustomer SegmentationPropensity ModelingLead ScoringCustomer Health ScoringRevenue AttributionCompliance RequirementsCustomer CommunicationsProduct-Led Growth

Tech Stack

Tools & technologies

BigQuerySnowflakeSQL

About the role

Key responsibilities & impact

Build and manage lifecycle programs across conversion, onboarding, activation, adoption, retention, renewal support and cross-sell
Design customer journeys aligning messaging, offers, channels and timing to customer needs and business priorities
Translate lifecycle moments and customer signals into triggers, segments and journey logic
Launch segmented, behavior-based programs to improve engagement, product usage, retention and revenue growth
Collaborate with Product Marketing, Customer Success, Sales, Revenue Operations and Analytics
Run lifecycle-driven cross-sell programs end to end, including audience selection, journey build, campaign execution, testing and optimization
Build cross-sell audiences and journeys using behavior, product usage, firmographic data, lifecycle stage and propensity signals
Coordinate with Sales and Customer Success on handoff points, enablement materials and follow-up
Execute integrated campaigns supporting self-serve and sales-assisted expansion
Track and report cross-sell impact on pipeline, bookings, conversion, attach rate, engagement and incremental revenue
Implement AI-powered workflows, automation and personalization
Pilot and scale AI use cases in campaign build, segmentation, content creation, journey orchestration and testing
Apply predictive analytics and customer signals to personalize messaging, channel selection, product recommendations and cross-sell offers
Work with Global Analytics, Product and Marketing Operations to put propensity scores, next-best-action logic and automated insights into live journeys
Maintain lifecycle dashboards and reporting tied to engagement, adoption, retention, expansion and revenue
Run the test-and-learn roadmap across journey design, messaging, segmentation, channel mix, timing, personalization and offers
Analyze campaign and journey performance and optimize and scale programs
Share lifecycle insights and recommendations with marketing, product, sales and customer success teams

Requirements

What you’ll need

10+ years of experience in lifecycle marketing, customer marketing, growth marketing, CRM marketing, marketing automation or related roles
2+ years of experience managing people or leading lifecycle, CRM or marketing automation programs
Hands-on experience running cross-sell, expansion, upsell or customer growth programs with measurable results
Strong technical skills in marketing automation, journey orchestration, segmentation, campaign operations and personalization
Advanced, hands-on proficiency in Marketo or a similar platform
Experience building complex automated journeys using behavioral triggers, customer attributes, lifecycle stages, scoring, suppression logic and dynamic content
Solid understanding of customer lifecycle management, retention, adoption, engagement, renewal support and expansion motions
Experience using data to build audiences, measure performance and optimize campaigns
Familiarity with CRM, CDP, product analytics, web analytics and data warehouse environments such as Salesforce, Snowflake, BigQuery or similar
Experience applying AI, predictive analytics, personalization or experimentation in marketing programs
Preferred: Experience in B2B SaaS, technology, or fintech
Preferred: Experience supporting product-led, sales-led or hybrid go-to-market motions
Preferred: Knowledge of customer segmentation, propensity modeling, lead scoring, product usage signals, customer health scoring and revenue attribution
Preferred: Experience with AI-enabled marketing tools, generative AI workflows, decisioning engines or predictive recommendation models
Preferred: Working knowledge of SQL, no-code data tools or modern data stack concepts
Preferred: Strong understanding of privacy, consent, deliverability and compliance requirements for customer communications
Preferred: Bachelor's degree in marketing, business, analytics or a related field, or equivalent practical experience

Benefits

Comp & perks

Competitive compensation and benefits programs
Cash compensation, including overtime, bonus/commissions if eligible
Equity
Flexible benefits supporting a healthy lifestyle and changing needs
Hybrid work model valuing individual needs
Reasonable accommodations for persons with disabilities during the hiring process