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Brand Partnerships Manager
Togather.com. Build and manage a qualified pipeline of brand partnership opportunities across trader units, F&B destinations, pop-ups, supper clubs, workplace engagement, and food creator/influencer partnerships .
About the role
Key responsibilities & impact- Build and manage a qualified pipeline of brand partnership opportunities across trader units, F&B destinations, pop-ups, supper clubs, workplace engagement, and food creator/influencer partnerships
- Proactively identify and approach target brands, particularly in drinks, hospitality, lifestyle and consumer categories
- Build direct relationships with brand marketing teams and agencies
- Translate brand objectives into creative activation concepts
- Build commercial models for partnerships and negotiate terms protecting margin and fan experience
- Hand off confirmed briefs to the delivery team and remain engaged through activation
- Report pipeline, revenue and margin progress regularly
- Own the brand partnership pipeline end to end, reporting to the Commercial Director within the Partnerships team
Requirements
What you’ll need- Background in brand partnerships, sponsorship, or experiential/activation marketing, agency-side or brand-side
- Track record structuring and closing partnership or sponsorship deals, ideally with an events, festival, hospitality or experiential angle
- Existing relationships with brand marketing teams and/or agencies in relevant categories
- Comfortable with commercial negotiation, contracts and commission/fee structures
- Confident, consultative seller able to build senior relationships and speak ROI, not just inventory
- Genuinely creative, able to turn a brief into an activation concept that feels native to the event
- No formal qualification is required
- A full UK driving licence is preferable
- Availability for regular evening, weekend and event-day work during the live events season
- Willingness to travel to festival, stadia and event sites across the UK, including occasional overnight stays
Benefits
Comp & perks- Generous holiday allowance (25 days)
- Enhanced Pension
- EAP service
- Enhanced Mat & Pat
- Free coffee, beer, pizza and an overly stocked snack cupboard in the office
- Significant discounts in a lot of London's best restaurants, bars and more
- Regular team socials and events
- A shiny new MacBook to work on
- Loads of invites to food-industry events (yes they do usually have free food)
- Dog-friendly
- Hybrid work model