Senior Paid Search & Tracking Manager

Tomorrow Education Group

. Lead the strategic development of Google Ads accounts across multiple education brands .

Posted 9/21/2026full-timeRemote • GermanySenior💰 €60,000 - €75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads accounts, with a strong focus on Smart Bidding strategies and lead-generation funnels. Proficient in developing tracking architectures and ensuring data quality across the Google marketing ecosystem.

Highest-signal resume keywords

Google Ads ManagementSmart Bidding OptimizationLead-Generation Funnel DevelopmentGoogle Tag Manager ExpertiseFluent German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google SearchPerformance MaxConversion Value OptimizationAudience StrategiesData Quality ManagementAttribution AnalysisConversion TrackingServer-Side TrackingOffline Conversion ImportsQuality Assurance

Soft Skills

Analytical SkillsCollaboration

Tools & Technologies

Google Analytics 4HubSpotAI ToolsMarketing Automation

Industry Keywords

EducationEdTechLead-Generation Business ModelsGrowth-Oriented CompanyComplex CRM Processes

About the role

Key responsibilities & impact

Lead the strategic development of Google Ads accounts across multiple education brands
Develop and scale Search, Performance Max, and other Google campaigns across complex lead-generation funnels
Manage significant advertising budgets with a focus on efficiency, scalability, and long-term profitability
Identify new growth opportunities based on search behavior, market potential, and performance data
Continuously develop account structures, campaign architectures, and bidding approaches
Optimize and advance Smart Bidding strategies based on high-quality conversion signals
Develop concepts for value-based bidding and evaluate different conversion stages throughout the funnel
Analyze conversion lags, funnel bottlenecks, and quality differences between campaigns, audiences, and traffic sources
Collaborate with CRM, Sales, and Data teams to improve lead and conversion quality
Design and conduct tests to improve campaign and funnel performance
Own data quality across the Google marketing ecosystem
Further develop tracking setups in Google Tag Manager, Google Analytics 4, and Google Ads
Design and quality-assure Enhanced Conversions, Offline Conversion Imports, and other measurement solutions
Analyze tracking, attribution, and data-quality issues and develop sustainable solutions
Ensure a reliable data foundation for Smart Bidding and automated optimization systems
Identify and implement automation and AI opportunities within the paid search workflow
Use modern AI tools to accelerate analyses, testing processes, and operational workflows
Evaluate new developments in Google Ads, measurement, AI, and marketing automation
Actively shape the future paid search and measurement strategy

Requirements

What you’ll need

At least 6 years of hands-on experience building, managing, and scaling Google Ads accounts
Proven success managing and optimizing significant advertising budgets, ideally €500,000+ per month
Deep expertise in Google Search, Performance Max, Smart Bidding, audience strategies, and conversion value optimization
Several years of experience in lead-generation business models with complex, multi-stage funnels and longer conversion cycles
Experience in an in-house role within a growth-oriented company, scale-up, or digital business
Proven experience developing and implementing growth strategies for performance-driven business models
Strong analytical skills and the ability to translate complex relationships into concrete recommendations for action
Fluent written and spoken German
Proven experience independently designing, implementing, and further developing cross-channel tracking architectures
Very good knowledge of Google Tag Manager (web and server-side), Google Analytics 4, and conversion tracking across multiple advertising platforms
Experience with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs, and first-party data strategies
Experience with Offline Conversion Imports and CRM-based measurement setups
Ability to independently build and validate tracking and data flows between advertising platforms, CRM, analytics, and BI systems
Deep understanding of how data quality, signal loss, attribution, and conversion latency affect Smart Bidding systems
Experience troubleshooting, quality-assuring, and documenting complex tracking implementations
A strong plus: experience in education, professional training, or EdTech
Experience with business models financed through education vouchers
Experience with multi-stage lead-generation funnels and long conversion cycles
Experience in companies with complex CRM and sales processes
Experience with HubSpot
Experience optimizing toward quality-based offline conversions

Benefits

Comp & perks

Fully remote within Germany
Work remotely from another European country for limited periods (primary residence and place of work in Germany)
30 days of annual leave
Flexible working hours and a high degree of autonomy
Attractive compensation package
Modern hardware and home-office equipment
Company pension contribution
Regular team and company events
Corporate benefits
€50 tax-free monthly non-cash benefit after the probationary period, which you can use flexibly in your local area
The opportunity to combine education and technology and make a measurable contribution to society
Significant scope to shape the continued development of our Google Ads, tracking, and measurement ecosystem
Access to modern AI tools and innovative marketing technologies
Close collaboration with CRM, Data, BI, and Marketing experts
Short decision-making processes and an environment where data-driven decisions are genuinely put into practice