Tomorrow Education Group

Performance Marketing

• Lead the strategic development of Google Ads accounts across multiple education brands
• Develop and scale Search, Performance Max, and other Google campaigns across complex lead-generation funnels
• Manage significant advertising budgets with a focus on efficiency, scalability, and long-term profitability
• Identify new growth opportunities based on search behavior, market potential, and performance data
• Continuously develop account structures, campaign architectures, and bidding approaches
• Optimize and advance Smart Bidding strategies based on high-quality conversion signals
• Develop concepts for value-based bidding and evaluate different conversion stages throughout the funnel
• Analyze conversion lags, funnel bottlenecks, and quality differences between campaigns, audiences, and traffic sources
• Collaborate with CRM, Sales, and Data teams to improve lead and conversion quality
• Design and conduct tests to improve campaign and funnel performance
• Own data quality across the Google marketing ecosystem
• Further develop tracking setups in Google Tag Manager, Google Analytics 4, and Google Ads
• Design and quality-assure Enhanced Conversions, Offline Conversion Imports, and other measurement solutions
• Analyze tracking, attribution, and data-quality issues and develop sustainable solutions
• Ensure a reliable data foundation for Smart Bidding and automated optimization systems
• Identify and implement automation and AI opportunities within the paid search workflow
• Use modern AI tools to accelerate analyses, testing processes, and operational workflows
• Evaluate new developments in Google Ads, measurement, AI, and marketing automation
• Actively shape the future paid search and measurement strategy

Senior Paid Search & Tracking Manager