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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing and optimizing programmatic media campaigns using DV360, with strong analytical skills to interpret data and identify performance trends. Proficient in utilizing AdTech and MarTech tools for campaign management and reporting while maintaining effective communication with cross-functional teams.
Highest-signal resume keywords
Programmatic Media ExecutionDV360 Campaign ManagementAnalytical SkillsAdTech/MarTech ToolsCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Programmatic Media OptimizationCampaign Architecture ImplementationBid Strategy DevelopmentPerformance ReportingSupply Path OptimizationMedia Quality AnalysisData InterpretationCampaign TraffickingQuality Assurance ChecksBilling Reconciliation
Soft Skills
Good CommunicationOrganizational SkillsProactive Attitude
Tools & Technologies
DV360Amazon DSPYahoo DSPAudience Management ToolsWeb AnalyticsIdentity Solutions
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Programmatic AdvertisingDigital MediaAd ServingPrivacy-First Advertising
About the role
Key responsibilities & impact- Execute and optimize programmatic media campaigns across DSPs, including hands-on execution in DV360
- Implement campaign architectures, bid strategies, and optimization techniques
- Monitor campaign performance daily, identify trends, and analyze metrics including supply path optimization and media quality indicators
- Generate performance reports and provide actionable insights
- Utilize AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting
- Assist in evaluating new media solutions and features
- Support day-to-day communication with core programmatic vendors and technology partners
- Collaborate with agency partners and internal cross-functional teams including creative, analytics, and tech
- Adhere to governance frameworks and perform QA checks on campaign setups and tracking
- Assist with documentation and billing reconciliation processes
- Contribute to research, application, and discussion of new and emerging programmatic technologies
Requirements
What you’ll need- 2–5 years of progressive hands-on experience in programmatic media execution and optimization (client-side, publisher-side, or agency-side)
- Bachelor’s degree required
- Strong hands-on experience running campaigns in DV360 is required
- Experience with Amazon DSP and Yahoo DSP is a plus
- Solid understanding of DSPs, SSPs, ad serving, audience management tools, web analytics, identity solutions, and privacy-first advertising
- Strong analytical skills with the ability to interpret data, identify performance trends, and manage multiple priorities in a fast-paced environment
- Good communication and organizational skills
- Proactive attitude and eagerness to stay updated on the evolving digital media landscape
Benefits
Comp & perks- Comprehensive Medical, Dental & Vision Coverage
- Generous Paid Time Off – Vacation, Sick Days & Holidays
- 16 Hours of Volunteer Time Off (VTO) to Give Back to Your Community
- All the Equipment You Need to Do Your Best Work
- Ongoing Learning & Development with a Dedicated Training Budget