Tonic3

Performance Marketing

• Execute and optimize programmatic media campaigns across DSPs, including hands-on execution in DV360
• Implement campaign architectures, bid strategies, and optimization techniques
• Monitor campaign performance daily, identify trends, and analyze metrics including supply path optimization and media quality indicators
• Generate performance reports and provide actionable insights
• Utilize AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting
• Assist in evaluating new media solutions and features
• Support day-to-day communication with core programmatic vendors and technology partners
• Collaborate with agency partners and internal cross-functional teams including creative, analytics, and tech
• Adhere to governance frameworks and perform QA checks on campaign setups and tracking
• Assist with documentation and billing reconciliation processes
• Contribute to research, application, and discussion of new and emerging programmatic technologies

Programmatic Campaign Manager