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Head of Digital Commerce, DACH
tonies® USA. Develop the DACH digital commerce strategy, including channel portfolio, D2C versus marketplace roles, and platform entry decisions .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing digital commerce strategies, with a strong focus on D2C and marketplace dynamics. Proven ability to manage P&L accountability, optimize digital performance, and lead cross-functional collaboration.
Highest-signal resume keywords
Digital Commerce Strategy DevelopmentP&L AccountabilityMarketplace ManagementPerformance Marketing AcumenFluent in German and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital CommerceE-Commerce LeadershipPromotion PlanningConversion OptimizationDigital Shelf ManagementBudget ForecastingData-Driven TradingChannel Strategy ExecutionStock PlanningRevenue Management
Soft Skills
Cross-Functional CollaborationTeam LeadershipStrategic ThinkingCommunication
Industry Keywords
D2CMarketplaceConsumer GoodsBranded ProductsOmnichannel DynamicsRetail StrategyCRMDigital PromotionAmazonEmerging Platforms
About the role
Key responsibilities & impact- Develop the DACH digital commerce strategy, including channel portfolio, D2C versus marketplace roles, and platform entry decisions
- Identify and business-case digital growth opportunities
- Lead the Marketplace and E-Commerce team across tonies.com, Amazon, marketplaces, and emerging platforms
- Own the DACH digital promotion calendar
- Drive data-driven trading, conversion, and content optimisation
- Own the digital budget and forecasting cycle
- Align stock planning and pre-order/launch quantities with Finance and Operations
- Align digital assortment, online pricing, and launch phasing with Portfolio and Marketing
- Steer traffic, CRM, and content
- Act as the primary DACH counterpart to Global DTC Coordination on platform strategy and the tonies.com roadmap
- Own net revenue, contribution margin, and media efficiency across all digital channels
- Own the digital share of the DACH budget, forecast accuracy, and demand input into stock planning
- Own traffic, conversion, digital shelf, and account health across tonies.com, Amazon, and marketplaces
- Ensure consistent pricing and assortment toward Retail Sales
- Work closely with the Director Retail Sales DACH
- Report to the General Manager DACH
- Serve as a member of the DACH leadership team
Requirements
What you’ll need- 8+ years of experience in digital commerce/e-commerce leadership
- Experience ideally spanning D2C (owned web shop), Amazon, and third-party marketplaces
- Experience in a branded consumer goods, toy, or consumer electronics environment
- Proven full commercial/P&L accountability for digital channels, including revenue, contribution margin, and media efficiency
- Experience developing and executing digital channel strategy, including platform entry decisions and evaluation of emerging channels such as TikTok Shop and social/peer-to-peer commerce
- Strong trading and performance marketing acumen
- Hands-on experience in promotion planning, conversion optimisation, digital shelf management, and marketplace account health
- Experience leading and developing a Marketplace/E-Commerce team
- Ability to partner cross-functionally with Finance, Operations, Portfolio, and Marketing to align budgets, forecasts, assortment, and pricing
- Understanding of omnichannel dynamics and ability to align digital sales with retail strategy
- Fluent in German (C1/C2 or native)
- Fluent in English
Benefits
Comp & perks- Deutschlandticket (public transport ticket) for unlimited mobility
- Monthly contribution for an office parking space
- Leasing bicycle
- Remote work subsidy
- Subsidies for company pension plans, occupational pension schemes, and occupational disability insurance
- 30 days of paid annual leave plus three additional days off such as Rosenmontag, Christmas Eve, and New Year's Eve
- Up to 10 "toniecation days" (unpaid leave days) after one year of employment
- Internal and external training opportunities
- Individual learning budget
- Babbel language learning app
- Calm meditation app
- Attractive discounts on the entire range of tonies products
- Hybrid work arrangement (Düsseldorf + Home Office)