tonies® USA

Product Marketing

• Own hands-on execution of product marketing, including change memos, product data updates, and creative asset coordination
• Maintain and update Salsify with accurate product information
• Support the Product Marketing Manager in tracking and organizing product launch details
• Create product copy documents and marketing briefs and guide the approval process
• Partner with Content, Product, Operations, Brand, and Trade Marketing on launch details
• Ensure creative assets are finalized, approved, and delivered on time
• Co-own licensor marketing approvals and manage timelines and Asana projects
• Coordinate marketing asset needs for new launches
• Retrieve, organize, and store brand and licensor assets
• Coordinate production samples for agency partners and the Portfolio and Product Marketing team
• Organize launch timelines, calendars, milestones, meetings, and seasonal marketing tactics

Product Marketing Coordinator

Head of Department

• Develop the DACH digital commerce strategy, including channel portfolio, D2C versus marketplace roles, and platform entry decisions
• Identify and business-case digital growth opportunities
• Lead the Marketplace and E-Commerce team across tonies.com, Amazon, marketplaces, and emerging platforms
• Own the DACH digital promotion calendar
• Drive data-driven trading, conversion, and content optimisation
• Own the digital budget and forecasting cycle
• Align stock planning and pre-order/launch quantities with Finance and Operations
• Align digital assortment, online pricing, and launch phasing with Portfolio and Marketing
• Steer traffic, CRM, and content
• Act as the primary DACH counterpart to Global DTC Coordination on platform strategy and the tonies.com roadmap
• Own net revenue, contribution margin, and media efficiency across all digital channels
• Own the digital share of the DACH budget, forecast accuracy, and demand input into stock planning
• Own traffic, conversion, digital shelf, and account health across tonies.com, Amazon, and marketplaces
• Ensure consistent pricing and assortment toward Retail Sales
• Work closely with the Director Retail Sales DACH
• Report to the General Manager DACH
• Serve as a member of the DACH leadership team

Product Marketing Coordinator

Head of Digital Commerce, DACH