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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategies, particularly in managing acquisition campaigns, optimizing pipeline performance, and leveraging tools like HubSpot and Google Ads. Proven ability to collaborate with sales teams, manage budgets, and lead marketing initiatives in a data-driven environment.
Highest-signal resume keywords
B2B Marketing ExperienceHubSpot ProficiencyABM Program ManagementTrade Show CoordinationData-Driven Decision Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPipeline Performance OptimizationA/B Testing DesignEmail MarketingSEO Management
Soft Skills
Team LeadershipCollaborationDecision MakingProblem SolvingCoaching
Tools & Technologies
HubSpotGoogle AdsLinkedIn AdsGA4AI Tools
Industry Keywords
SaaS MarketingRelationship-Driven MarketingField EventsBudget AllocationNamed Account Marketing
About the role
Key responsibilities & impact- Build the quarterly acquisition plan within the integrated marketing plan and agree sourced-pipeline targets with Sales
- Segment audiences and launch, manage and optimize acquisition campaigns
- Run ABM programs for named accounts with Sales
- Design outbound plays with Sales for named accounts, including targeting, offers and sequence content
- Run trade show, conference and field event programs from selection and budgeting through outreach, lead capture and follow-up
- Support buying-group and association partnerships through partner events and member outreach
- Set up, promote and follow up on prospect webinars
- Own prospect email and nurture programs, including build, sending and optimization
- Run paid media, search and social supporting events and ABM, and test referrals
- Own website conversion performance and SEO, including landing pages, forms, analytics and conversion tests
- Build and maintain ICP target lists, scoring and campaign workflows in HubSpot with Sales handoff rules
- Write and test ad, email and landing-page copy and scale successful approaches
- Support launches, content and customer programs with targeting, distribution and lead capture
- Allocate demand budget across channels based on results and sales feedback
- Track campaign sources and results for channel comparison
- Review pipeline weekly with Sales and report monthly on spend, pipeline and conversion
- Use and improve AI workflows for research, campaign production and reporting
- Manage agencies and freelancers
- Lead, coach and support the Marketing Coordinator
- In the first 90 days, audit acquisition performance, take over campaigns and events, establish pipeline definitions and reporting, launch an ABM pilot, and set up pipeline reviews and channel reporting
Requirements
What you’ll need- 5+ years in B2B marketing, ideally with a SaaS or platform product
- Experience marketing to a traditional, relationship-driven industry; construction, distribution, wholesale or similar is an asset
- Experience owning a sourced-pipeline target and explaining performance, misses and changes made
- Experience running trade shows, field events and ABM
- Experience allocating budget across channels
- Experience marketing to a defined market of named accounts rather than high-volume lead generation
- Hands-on experience with HubSpot, Google Ads, LinkedIn Ads and GA4
- Experience with ABM tools is a plus
- Experience designing A/B tests, writing test copy and explaining results
- Comfortable working directly with Sales and focusing on pipeline performance
- Experience coaching team members and coordinating agencies or freelancers
- Daily use of AI tools with a clear process for checking output
- Ability to spot upcoming challenges early and act on them
- Ability to make hard, fast decisions in a data-driven environment
- Ability to collaborate well with cross-functional teams
Benefits
Comp & perks- Competitive compensation with opportunity for growth and equity eligibility
- Comprehensive benefits plan
- Quarterly virtual team events
- No formal dress code
- Toolbx swag
- Experience with a fast-growing start-up
- A chance to make a huge impact in the trillion-dollar construction industry
- Outstanding company culture