Chief Sales Officer – International Capital Equipment

Top Line Advisory

. Lead the international sales organisation and country sales leaders with end-to-end funnel ownership from lead to close .

Posted 9/15/2026full-timeMunich • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading international B2B sales organizations, focusing on profitable growth and effective pipeline management. Proficient in building data-driven sales strategies and managing tender processes within the MedTech and capital equipment sectors.

Highest-signal resume keywords

International B2B Sales LeadershipCRM ManagementTender ManagementData-Driven Sales StrategyExperience in Radiation Oncology

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingPipeline ManagementKPI DevelopmentComplex Capital Equipment SalesHunter Organization Transformation

Soft Skills

Performance ManagementAgility in Mid-Market EnvironmentsHands-On Leadership

Tools & Technologies

CRM Systems

Industry Keywords

MedTechClinical HardwareTender-Driven SalesMulti-Site Provider GroupsCentral Procurement

About the role

Key responsibilities & impact

Lead the international sales organisation and country sales leaders with end-to-end funnel ownership from lead to close
Focus sales efforts on the US, Europe, and Asia
Own profitable growth, prioritizing margin over volume and avoiding discount-driven growth
Build the KPI structure and run the CRM as the single source of truth
Ensure reliable forecasting with risks and opportunities flagged upfront
Build a data-driven sales engine using a fully mapped addressable customer base by country
Set coverage from the installed base and time renewals in the CRM
Build and manage a hunter organisation with a weekly performance rhythm and ambitious plans
Act on underperformance
Stay hands-on in the field and in tenders
Own tender and commission management
Take over non-MedTech business, approximately 30% of revenue, after successful acceleration of MedTech revenue

Requirements

What you’ll need

7+ years leading international B2B sales in complex capital equipment or MedTech
Experience with €50–100k+ systems, 6–18 month sales cycles, and tender-driven sales
Radiation oncology or adjacent clinical hardware experience is a big plus
Experience selling into clinical departments and private, multi-site provider groups with central procurement is a big plus
Experience transforming a sales organisation into a hunter organisation
Experience running CRM, pipeline, and forecasting as management instruments
Hands-on experience in the field and in tenders
Ability to thrive in an agile mid-market setup rather than large corporate infrastructure
Fluent English
Willingness to travel internationally

Benefits

Comp & perks

Direct reporting line to the CEO with full commercial mandate over structure, systems, pricing and people
PE-backed growth with a clear plan and the capital behind it
Location flexibility across Europe to the US East Coast, with regular presence at the European headquarters