Top Shelf® Academy

Account Manager

• Own end-to-end delivery of high-budget, intricately structured influencer marketing campaigns with minimal guidance
• Manage demanding clients with customized processes and approaches
• Lead problem-solving calls, navigate influencer issues, guide conversations, and handle senior client stakeholders
• Push back on client requests respectfully and present alternatives or recommendations
• Flag scope creep directly to clients with manager alignment
• Lead outreach, negotiation with rate approvals, contracting, briefing, content review, and reporting for multi-platform campaigns
• Create and daily track workback schedules, client-facing influencer trackers, and internal budget tracking
• Manage complex partnerships with mega and celebrity-level talent
• Evaluate contract redlines and recommend an appropriate path
• Anticipate issues, implement preventive solutions, and identify mid-campaign optimization opportunities
• Build performance reports, connect results to strategy, surface upsell opportunities, and lead reporting calls
• Identify ROI risk on high-budget influencer investments and negotiate to protect budget
• Coach Associate and Junior Account Managers on execution, problem-solving, and advanced AI strategies
• Contribute and implement best-in-class processes and industry findings
• Build client agenda slides and share them ahead of meetings
• Coordinate paid, creative, and performance updates
• Build trusted client relationships
• Collaborate with Paid Media, Market Insights, Creative, and Client Partner teams
• Manage cross-functional timelines, dependencies, deliverables, and campaign updates to keep programs on track and meet or exceed SOW goals

Senior Account Manager, Influencer Marketing

• Lead end-to-end delivery of multi-platform influencer campaigns, including outreach, negotiation, contracting, briefing, content review, and reporting
• Build contracts independently using basic redlines
• Write campaign briefs with research completed in advance
• Create and track workback schedules, client-facing influencer trackers, and internal budgets
• Assemble complete campaign reports and present them
• Own day-to-day client relationships and run standard weekly client calls
• Write weekly client updates, prepare agendas, and send follow-ups with action items
• Develop recommendations for client requests and bring them to clients with manager support
• Manage daily priorities and follow up on outstanding items independently
• Troubleshoot using documented processes and escalate issues appropriately
• Flag urgent issues with a plan and identify mid-campaign optimization opportunities
• Collaborate with Paid Media, Market Insights, Creative, and Client Partner teams
• Manage timelines, dependencies, and deliverables across teams to keep programs on track
• Ensure campaign goals outlined in the SOW are met or exceeded
• Communicate client, influencer, and campaign updates to relevant stakeholders

Senior Account Manager, Influencer Marketing

Account Manager – Influencer Marketing