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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital content management, including website and email marketing, with a strong focus on SEO and user experience. Proficient in utilizing content management systems like Sitecore and Concep to enhance content discoverability and maintain brand consistency.
Highest-signal resume keywords
Digital Content ManagementEmail MarketingSitecore ExperienceSEO KnowledgeProject Coordination
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content ManagementEmail Marketing PlatformsHTMLSEOWeb AnalyticsDigital Asset PreparationContent FormattingStructured DataSchema MarkupContent Design Principles
Soft Skills
Verbal CommunicationWritten CommunicationInterpersonal SkillsOrganizational SkillsAttention to Detail
Tools & Technologies
SitecoreConcepGoogle AnalyticsGoogle Search ConsoleMicrosoft Office
Industry Keywords
Digital MediaMarketingContent DiscoverabilityEmail CommunicationsBrand Standards
Tech Stack
Tools & technologiesSitecore
About the role
Key responsibilities & impact- Create, update and publish content across the firm’s website and microsites
- Build and format webpages using established templates, components and brand standards
- Produce and deploy email communications and marketing campaigns
- Maintain email templates, distribution lists and campaign schedules
- Complete quality checks of webpages and email communications before publication
- Prepare and format digital assets for website, email and other digital content
- Maintain website content elements supporting SEO, AEO and GEO
- Update and structure digital content to support search visibility and discoverability
- Compile information on keyword rankings, organic traffic and content discoverability
- Identify content requiring updates to maintain search accuracy and relevance
- Maintain formatting, structure, brand consistency, accessibility and usability across digital content
- Review website content and identify information requiring correction or updating
- Maintain website page hierarchies, navigation elements and content structures
- Maintain content and page configurations in Sitecore, including metadata, tagging and redirects
- Maintain email templates, distribution lists and established content in Concep
- Log and track website, CMS and email platform issues through resolution
- Maintain digital production documentation, content guidelines and production checklists
Requirements
What you’ll need- Post-secondary degree in Marketing, Communications, Digital Media or a related field, or equivalent experience
- 2–3 years of experience in digital content, website content management, email marketing or a related marketing role
- Experience with content management and email marketing platforms
- Experience with Sitecore and Concep, or similar platforms, is an asset
- Basic understanding of SEO, web analytics and website content
- Experience using tools such as Google Analytics or Google Search Console
- Basic knowledge of HTML, website accessibility and UX or content design principles
- Strong working knowledge of Microsoft Office, including Word and Excel
- Familiarity with CASL and other requirements related to electronic communications is an asset
- Experience with structured data, schema markup or optimizing content for AI-driven search is an asset
- Experience coordinating projects and managing content or production workflows is an asset
- Strong client service orientation
- Excellent verbal and written communication skills
- Strong interpersonal skills and ability to work independently and collaboratively
- Excellent organizational and time management skills
- Strong attention to detail and problem-solving skills
- Sound judgment and ability to handle confidential information discreetly
- Flexibility to work overtime when required
- All offers of employment are subject to criminal record, social media, employment and educational background checks
Benefits
Comp & perks- Hybrid work model with 3 days in the office per week
- Cross-training during onboarding
- Accommodations available for applicants with disabilities
- All applications reviewed by the Human Resources team
- Overtime flexibility
